21 September 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 45
Media, Advertising & Marketing Watch

MSN looks to add value for advertisers with special effects package
 In association with NDTV Media, MSN India launches special effects package for advertisers to help them reach a larger audience.

MSN revamps India portal; adds 4 new channels, extra features
 
 

Pay channel rates: HC seeks government response
 Delhi High Court issues notice to govt for its response to a petition filed by Star, challenging the Trai order on pay channel pricing for CAS.

Zee Turner channels to hop on Tata Sky following TDSAT ruling
 Responding to a Tata Sky plea, TDSAT has directed Zee Turner to provide its signals to Tata Sky within 48 hours; final hearing on 18 October.

Tag Media launches in-store TV advertising in India

Ten Sports dominates sports viewing courtesy WWE

Zee Cinema eyes youth with interactive segment 'Klub'

Brett Lee all set to bowl Times Now viewers over

SPTI expands mobile entertainment team

Mauj joins Miss World Ltd as global media partner

WWE doing a VoD promotion in the US

TV Ratings
Top 10 Programmes (03/09/2006 to 09/09/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (03/09/2006 to 09/09/2006)
Sun TV
Zee TV
Star Plus
Sony Entertainment TV
Star One

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Today's Newsbreakers.......India
    		• JWT man joins David as creative director
    		• Hidesign will buy European lifestyle brand
    Source: DNA
     
    		• Cycle Agarbathis to feature in film
    		• WPP to acquire Ray & Keshavan
    		• Idea movie invite contest
    		• Diageo launches vodka brand
    Source: The Hindu Business Line
     
    		• WHO objects to reference in Coca-Cola campaigns
    		• ASCI on the offensive
    		• Playing the lifestyle pitch
    		• What a STEEL!
    		• Procter and Gamble relaunches Pantene
    Source: Financial Express
       
    		• Built on glass
    		• Crystal-clear strategy
    		• Spinning a Web for Bollywood
    		• Why marketing is in bad shape
    Source: Brand Line
     
    		• Ludhiana: No more renting rooftops, shop fronts for hoardings
    Source: Indian Express
    		• Preet Bedi quits Rediffusion DY&R
    		• Diageo's Shark Tooth to stir up vodka segment
    		• Hormusji new INS president
    Source: Economic Times
     
       
    		• TAG Media Network to launch in-store TV advertising in India
    		• MSN India aims to be a more viable option for advertisers
    		• Pantene repositions itself as the brand that helps women ‘shine’
    		• Brand Portrait and ActiveMedia to provide marketing platform to advertisers
    		• Eric D’Souza of ‘Dainik Bhaskar’ joins ‘Reader’s Digest’
    Source: Agency Faqs
     
    		• MSN India gets new look
    		• Hungama TV taps Lucknow schools for contest
    Source: Businesss Standard
     
    		• Chauhan to replace Bedi at Rediffusion
    Source: Times of India
     
    International News
    		• ANALYSIS - Online advertising scrutinized after Yahoo warning
    Source: Reuters
       
    		• Omnicom Shops Ink Diversity Pacts
    		• AOL Shifts Brand Work to Hill, Holliday
    		• McCann Makes Inroads in China
    		• FCC to Probe Studies' Fate
    Source: Ad Week
     
    		• Nick Manning confirms OMD departure
    		• Aegis suspends Central Europe chief
    		• Google Maps enhances local business ads
    Source: Media Week (UK)
     
    		• The Pearl-Qatar signs marketing and advertising deal with BATEY
    Source: AME Info
       
    		• IAC/InterActive Names Ad Solutions Head
    Source: Houston Chronicle
     
    		• Brazil's ad men face billboard ban
    Source: BBC
    		• Fox to run single image ad to thwart fast forwarding
    Source: IHT
     
    		• Bravo unveils revamp, new marketing campaign
    Source: Digital spy (UK)
     
    		• Cobra Beer in £10m campaignc
    Source: mad.co.uk
       
    		• Havas' Bollore Rumored To Be Prepping Second Run At Aegis
    Source: Media Post
     
    		• Toys 'R' Us Says 'Deal' to NBC Game Show Promo
    Source: Brand Week
       
    		• SPH & TOM up the ante in China’s outdoor advertising market
    Source: Singapore Press Holdings
       
    		• Melbourne launches international convention advertising campaign
    Source: TravelDailyNews.com
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