Television

Ten Sports dominates sports viewing courtesy WWE

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MUMBAI: If there is one thing that has generally stayed constant in the sports genre it is that when there is no India cricket Ten Sports has dominated in terms of channel share in the sports genre thanks to World Wresting Entertainment (WWE).

According to Tam data, c&s 15+ male all India from 29 July 2006 to 19 August 2006, Ten Sports has managed to do better than the other players in the sports genre.
In terms of TVR share Ten Sports managed a 61 per cent share. ESPN and Star Sports combined managed 36 per cent. Zee Sports and DD Sports have a share of one per cent each.

In terms of the weekly TVR Ten Sports in the week of 29 July managed an average rating of 0.16. This rose slightly to 0.18 during the week of 5 August. ESPN's TVR fell slightly from 0.07 to 0.06 for the same weeks. Star Sports rose slightly from 0.04 to 0.05.

Ten Sports' highest rated show for the period was the WWE special The Great American Bash. It managed a rating of 2.1. The fact that viewer interest in non India cricket is still small can be gauged by the fact that ESPN managed a TVR of 0.4 for an England Pakistan test match. Even for an ODI Star Sports got a TVR of 0.5

Ten Sports has also done an age wise analysis of WWE. This finds that those in the 15-24 age bracket tune in to it the most. That age group shows an average TVR of 2.0 for the WWE special The Great American Bash on 6 August. If one looks at the 15-34 age group the TVR is 1.6. It is 1.7 for males 15+.

For the edition of Raw on 7 August the average TVR is 1.25 among males 15-24. For males 15+ it is 1.11. It is 1.14 for the 15-34 age bracket. Those in the 4-14 age group watch WWE the least among all the age brackets surveyed. Their rating for Raw is below one. By contrast to WWE's performance TNA which is a wrestling show on ESPN Star Sports fails to find a mention.

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