Indiantelevision.com's The Ad Linx Reporter dated 18 September 2006 - Global and Indian advertising news, information and data at yourh fingertips

Branded entertainment - Interruption to engagement
Media e2e's branded entertainment summit awards salute pioneers of this emergent industry.

Zee plans to launch Southern channels overseas in Q1 2007
To take Zee Telugu & Zee Kannada to the international markets next fiscal; aims is to have a presence across 8 regional languages of India.

Special Report
Diptrix.com: Virtual reality grabs kids
A look at how the concept of community based websites has been explored by General Mills to promote its Dip Trix Cookies 'n' Cream.

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Today's Newsbreakers.......India

	Radio spots on service tax planned
	Reality check your buying decision
	ITC reworking strategies for `Kitchens of India' products
	Source: The Hindu Business Line

	Jasmin Sohrabji to exit Mediacom?
	Reliance Retail is hunting for creative agencies
	Source: DNA

	Online advertisements prove to be a hit
	Source: The Hindu

	Coffee brand replaces Sikh image
	Costly hoardings
	Source: Times of India

	Catch them young
	Bollywood’s net appeal
	Source: Financial Express

	Ludhiana: Illegal hoardings razed to the ground
	Source: Indian Express

	Three agencies in race for VIP undergarments creative pitch
	JWT bags creative duties for revamped Hero Honda CBZ
	Spatial Access Solutions rolls out media effectiveness tool for marketers
	Parag awards advertising duties to Ashutosh Legend Multimedia
	Source: Agency Faqs



	Buzz from the brands world
	Coke, Pepsi turn to non-cola beverages
	Malls to sport 'Ladies Only' tag
	McKinsey to design Future Group's growth map
	Source: Economic Times

	Pantaloon opens 31st `Big Bazaar` outlet in Agra
	Barista brews Rs 200 cr plan
	Source: Businesss Standard

International News

	FX channel tries commercial to combat ad-skipping
	Source: Reuters

	CBS Offers Ad-Supported VOD for Free
	StrawberryFrog Taps President
	Bath & Body Works Cancels Pitch
	Source: Ad Week

	Match Day Media to run first Logitech ad campaign
	Source: Media Week (UK)

	Wrangler Gets 'Buggy' With Campaign
	Source: Brand Week

	Five US to sponsor London Film Festival
	Source: Digital Spy (UK)

	US TV ad campaign backs purchase of Canadian drugs
	Source: Globe and Mail

	On Advertising: Commercials à la carte
	Source: IHT

	Coles launches advertising blitz
	Source: The Australian

	Claire Beale On Advertising
	Source: Independent

	Survey Finds Print Recruitment Advertising To Be Inadequate
	Source: Editor & Publisher

	Nielsen: 'Oops, Commercial Data Full Of Bloops'
	Display Ads Mushroom On Yahoo Mail
	Source: Media Post

	Bells And Whistles Make E-Mail An Ad Revenue Delivery Vehicle
	Source: Yahoo

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