| MUMBAI:
Delhi Police has asked Zee TV to remove promotional hoardings of its upcoming
soap Ghar Ki Lakshmi Betiyaan saying the copy used was demeaning to women. Reportedly,
the police has written a letter to the channel, drawing its attention to the advertisement
which carries punchlines such as "Bete ek fayda, betiyan ek ghata",
"Beta apna dhan, betiyan paraya dhan". "The advertisement smacks
of gender bias and is demeaning to women. We have asked them to remove the hoardings
put up at several places in the capital immediately," a PTI report quotes
Delhi Police.
The soap was earlier in the
news with Zee accusing Star of not only lifting the title of the show, but also
the format for an upcoming Star One soap. Star in its turn countered the charges
claiming early registration of the theme and the title in various copyright bodies.
Zee
TV has scheduled the launch of the soap for 25 September. Ghar Ki Lakshmi Betiyaan
is produced by Dheeraj Kumar's Creative Eye. | 
