18 October 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 63

Adex Analysis







 

Analysis of Skin Care Ad on TV during Jan-Aug 2006
 Fairness Creams garnered the highest 46 per cent share on TV during January-August 2006: AdEx India Analysis.

 
 

Executive Dossier
'What we are telling the regulator is that the sheer volume of content this industry generates is impossible to police'
Interview with Star India Advertising, Sales and Distribution president Paritosh Joshi

Media, Advertising & Marketing Watch
Roy floats NDTV Ventures for ent. channel, new media expansion
Prannoy Roy forms NDTV Ventures through which he plans to expand into entertainment & lifestyle channels, new media propositions.

Star signs first CAS agreement in Delhi with Home Cable
 Star signs up with one of South Delhi’s biggest independent cable TV networks, Home Cable, for CAS-enabled services.

Jack Gao appointed Star China CEO, News Corp VP

Elite Indians have expensive tastes: Synovate Pax '06

Synovate tracks Asian's attitude towards media

Mini Mathur to host Pogo Amazing Kids Awards '06
Disney to encourage kids to eat healthy

TV Ratings
Top 10 Programmes (01/10/2006 to 07/10/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/10/2006 to 07/10/2006)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment TV
Gemini TV

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Today's Newsbreakers.......India
    		• `27.6 m watched India-England ICC match'
    		• Indus clothing to market Disney, Rifle brands
    		• Classic Polo to widen range; set up exclusive outlets
    		• Spring mattress brand King Koil opens store in Bangalore
    Source: The Hindu Business Line
     
    		• Bollywood stars in a call india .. india Calling card ad
    Source: desiFans.com
       
    		• Mudra Lifestyle lines up Rs 220cr expansion plan
    Source: Business Standard
     
    		• NDTV sets up 100% arm; Q2 revenues up 27% at Rs 54.5 cr
    Source: Financial Express
    		• ‘Integriti’ aligned with Bates Enterprise; account size upwards of Rs 7 crore
    		• Arjun Mukherjee, V-P, Rediff, Delhi, quits
    		• Microsoft unveils Microsoft Digital Advertising Solutions
    Source: Agency Faqs
     
       
    		• Early adopters
    		• Creative bookkeeping
    		• Double dhamaka
    		• Over 38% Net users surf 8.2 hours per week
    Source: Economic Times
     
    International News
    		• IPG Readies Q3 Results
    		• Motorola Hires Keller as Chief Marketer
    		• Pols, Media at Fault, Panel Says
    Source: Ad Week
       
    		• Battlefield 2142 In-Game Ad Disclaimer Causes Ruckus
    Source:Gamasutra
     
    		• Ofcom clampdown on junk food ads faces major delay
    		• Publishers rebrand newspaper divisions
    		• Ofcom says CRR is still on back burner
    Source: Media Week (UK)
       
    		• League of Women Voters wants Allen ad pulled; Allen says no
    Source: Daily Press
     
    		• Acura MDX Cites Advances in Next Campaign
    Source: Brand Week
    		• Yahoo net profit drops as advertising growth dips
    Source: Reuters
       
    		• Gay police advert breached rules
    Source:BBC News
       
    		• Yahoo buys online advertising company
    Source: USA Today
       
    		• BSkyB to shift £75m ad task to WPP 'Team Sky'
    Source: Brand Republic Bulletin
     
    		• 'October' Surprise: GroupM Produces New ABC Series, Assumes Some Risk
    		• MSN Taps MTV To Promote Local Search
    Source: Media Post
     
    		• First US PlayStation 3 ad
    Source: Pro-G, UK
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