Analysis of
Skin Care Advertising on TV during January-August 2006
(17 October, 2006)
Key
Findings:
1.5 times growth in Skin Care TV advertising during January-August
2006 over January-August 2005.
Fairness
Creams garnered the highest 46 per cent share on TV during January-August
2006.
Face
Wash had the maximum growth in advertising in January-August
2006 over January-August 2005.
Nearly
46 per cent share of Skin Care advertising garnered by Regional
and Hindi GEC collectively in January-August 2006.
Maximum
Skin Care advertisments during the afternoon time band.
'Emami
Fair and Handsome Fairness Cream' topped advertising on TV during
January-August 2006.
This
week AdEx India looks at the TV advertising trends of 'Skin Care'
Products during the period of January-August 2006.
Growth
in Skin Care TV advertising in January-August 2006 compared to January-August
2005.
January-August 2006 saw a 1.5 times jump in Skin Care advertising
on TV over January-August 2005.
Trend
of Skin Care categories with more than 70 per cent share across
quarters in 2005.
More
than 70 per cent advertising share by 'Cold Creams' in the second
quarter in 2005.
The
last quarter of 2005 saw nearly 80 per cent share by 'Face Wash'
and 'Petroleum Jelly'.
Share
of Skin Care Categories on TV during January-August 2006.
Highest
46 per cent share of advertising by 'Fairness Creams' on TV
during January-August 2006.
Medicated
Skin Treatment followed with 17 per cent share.
Skin
Care categories with maximum growth in advertising on TV in January-August
2006 over January-August 2005.
'Face
Wash' had the highest 3.9 times growth in advertising
on TV in January-August 2006 compared to the same period
of previous year.
'Face
Creams' followed with three times growth in advertising.
Genre
of channels used by Skin Care advertisers in January-August
2006.
Regional
GEC garnered the highest 28 per cent share followed by
Hindi GEC during January-August 2006.
Hindi
movies and music channels followed with 14 per cent and
12 per cent share respectively.
Share
of Skin Care advertisments across time band on TV during
January-August 2006.
Skin
Care had maximum number of advertisments during the afternoon
time band during January-August 2006 followed by prime
time.
Morning
and evening time band had nearly equal share of advertisments.
Top
Skin Care Brands advertised on TV in January-August 2006.
'Emami
Fair & Handsome Fairness Cream' topped advertising
on TV with 13 per cent share during January-August 2006.
Nearly
equal 8 per cent share by 'Fair & Lovely Multivitamin'
and 'Recova.'
Top
New Skin Care Brands launched on TV in January-August 2006
compared to previous 5 years.
'Fair
& Lovely Menz Active' topped among the new Skin Care
brands launched on TV during January-August 2006 followed
by 'Fair & Lovely Active Sun Block.'
Watch
out for forthcoming interesting analyses in future.
(Analysis
from AdEx India - A Division of TAM Media Research)
