8 November 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 78
Adex Analysis








 

Analysis of real estate ad on TV during Jan-Sep '06
 'A huge 2.8 times rise in real estate advertising on TV during January-September 2006 over January-September 2005; Tam AdEx India Analysis
 
 

Media, Advertising & Marketing Watch
HT Media officially launches Fever 104 FM
 HT Media Ltd announces official launch of FM radio station in Delhi under brand name Fever 104 FM in collaboration with Virgin Radio.

ABU slams changes in Beijing 2008 Olympics schedule
 ABU adds its weight to the rising chorus of protests against the recent rescheduling of key events for the Beijing 2008 Olympic Games by IOC.

Executive Dossier
'Indian television by & large lacks the art of crafting shows'
Interview with Sony SAB senior vice president and business head Vikas Bhal

Nokia ranked Asia's No.1 brand: Synovate survey 2006

Euro RSCG Life undergoes management restructuring

'RMAAI awards' 2006 to be held on 29 November

Revlon introduces new 'Colorstay' top coat

AdFest '07 to kick off on 14 March

Zee Cine Awards heads to Bangkok; to be held on 3 Mar

Zee Sports to air Sony Ericsson world tennis tourney

Cartoon Network to unveil first original movie 'Re-Animated' in December

TV Ratings
Top 10 Programmes (22/10/2006 to 28/10/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/10/2006 to 28/10/2006)
Zee TV
Star Plus
MAX
Star One
Sun TV
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Puma to sign cricket icon for sales pitch
    		• Ozone Ayurvedics to roll out premium brand by December
    		• Same game, more attitude
    		• News channels set up common cause group
    Source: Business Standard
     
    		• JWT, O&M win at London ad awards
    Source: The Hindu Business Line
       
    		• Saatchi & Saatchi bags Leela account
    		• Why consumers are getting smarter
    Source: DNA
     
    		• RMAAI awards to be given on Nov. 29
    Source: The Hindu
     
    		• The Ministry of I&B adopts ASCI rule
    Source: New Asia Times
     
    		• Multiple brands keep drug companies, govt happy
    Source: Financial Express
     
    		• Delhi ad agency owner questioned in PMT leak case
    Source: Indian Express
    		• Madison offers Esops to key employees
    		• WaveNext: Spotting trends, relating to the future of brands
    		• The man with the Golden brand
    		• Enterprize catch
    		• Change of role
    		• Of the eaten track
    		• Desig in disguise
    		• Just didn't do it
    		• Best and bekaar
    		• A mad
    		• Final
    Source: Economic Times
     
       
    		• Grey flips the coin to appease RBI and alert Mumbaikars
    		• Two new senior appointments at MAA Bozell
    		• NDTV opt-out now for Mumbai viewers, too
    		• Sachin Tendulkar gets shot by Canon
    		• Guest Article: Why Mogambo would not have been ‘khush’ with Sridevi now
    Source: Agency Faqs
     
    International News
    		• DirecTV Takes Ad Sales In-House
    Source: Media Week (US)
       
    		• BBDO's Rosenshine Set to Retire
    		• Havas, WPP Dissolve Pact
    		• FCC in Split Decision
    		• Microsoft Maps Out Virtual Ad Medium
    Source: Ad Week
     
    		• Top 10 TV advertisers cut spending by £15m
    		• Empire Cinemas set to hire The7Stars
    		• ITV delivers upbeat sales pitch to buyers
    Source: Media Week (UK)
     
    		• Ratings Debate Time-Shifts From Commercials To Playback, Buyers May Delete VCRs
    Source: Media Post
       
    		• Puma Third-Quarter Profit Drops on Higher Advertising Costs
    Source: Bloomberg
    		• Yahoo in image advertising test on cellphones
    		• Chairman of BBDO ad agency to retire
    Source: Reuters
     
    		• Watchdog raps Ryanair over free flights ad
    Source: Scotsman
       
    		• Chris Smith to head advertising watchdog
    Source: PinkNews.co.uk
       
    		• Ad campaign pays off for Marks & Spencer
    Source: CNN International
       
    		• WPP buys Chinese marketing agency
    Source: www.hemscott.com
     
    		• Muller seeks stars for next TV advertising campaign
    Source: Brand Republic
       
    		• Ministry says advertising ban treats all brands alike
    Source: Bangkok Post, Thailand
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