Indiantelevision.com presents AdEx India Analysis
 

Analysis of Properties/Real Estate Advertising on TV during January-September 2006

(7 November, 2006)
 

Key Findings:

  • A huge 2.8 times rise in Real Estate advertising on TV during January-September 2006 over January-September 2005.
  • Peak in number of advertisments during the third quarter i.e. July-September months in 2005.
  • Advertising skewed towards Hindi News channels on TV in January-September 2006.
  • Spike in number of Real Estate ads in the Morning time band and during Prime Time.
  • 'DLF Group' topped Real Estate advertising on TV in January-September 2006.

This week AdEx India looks at the TV advertising trends of 'Properties/Real Estate' during the period of January-September 2006.

Growth in Properties/Real Estate TV advertising in January-September months across 2005-2006.

  • January-September 2006 saw a huge 2.8 times growth in Properties/Real Estate advertising on TV over January-September 2005.
  • January-September 2005 also had a high 1.9 times rise in advertising over January-September 2004.

Seasonality trend of Properties/Real Estate advertising on TV in 2005.
  • Across 2005, peak in number of Properties/Real Estate advertisments during the July-September months on TV.

Genre of channels used by Real Estate advertisers in January-September 2006.
  • A high 42 per cent share of Real Estate advertising contributed by Hindi News channels in January-September 2006.
  • Business channels had a 18 per cent share followed by 13 per cent share by Regional GECs.

Day Part used by Real Estate advertisers during January-September 2006.
  • Morning time band saw a peak in number of Real Estate advertisments followed by dip in consecutive time bands during January-September 2006.
  • Again spike in number of Real Estate advertisments during the Prime time.

Top Real Estate advertisers on TV in January-September 2006.
 
  • 'DLF Group' ruled Real Estate advertising on TV with the highest 20 per cent share during January-September 2006.
  • Tough competition between Sahara India Housing and Parsvnath Developers at second and third position.

Top New Real Estate advertisers on TV during July-September 2006.
 
  • 'Green City Group of Companies' topped among the new Real Estate advertisers on TV in the third quarter of 2006.
  • 'Unitech Limited' on second position among the new advertisers.

Share of Promo Tags used by Real Estate advertisers on TV during January-September 2006.
 
  • Real Estate advertisers focused more on Category advertising (77 per cent) compared to Promo Tags (23 per cent) on TV in January-September 2006.
 
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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