8 May 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 52


Media, Advertising & Marketing Watch








 

NDTV in exclusive tie-up with cricketer Dhoni
The one-year contract envisages Indian cricket’s new poster boy available exclusively on NDTV for interviews & special shows.

 
 

McCann bags Mirchi Kaan Awards' agency of the year
The Mirchi Kaan Awards in their third year are meant to reward creative excellence in radio. And it was McCann Erickson which bagged most of the honours.

DTL to premier reality show 'Hell's Kitchen'
Discovery Travel & Living premieres India's first cookery & chef's life based reality programme 'Hell's Kitchen' on 15 May.

Special Report
Sun TV to bank on pay revenues and radio biz for growth

There's a growth trajectory in radio & pay-TV biz. Success in these areas crucial to Sun's future earnings.

German federal SC revokes protection of WM 2006 TM

WWF star inks energy drink deal with Bliss Beverage

Microsoft to acquire in-game advertising pioneer co.

Yamaha to rock GenX with new products

Timex unveils new look through brand ambassador Lee

Carat bags adidas' $280 million global media account

AOL, Clearwire Corp in wireless broadband marketing deal

Special Report
Ms Media: 25 Women Who Matter: Vinta Nanda
'Profiling industry's power ladies, this issue takes a look at television producer Vinta Nanda.

TV Ratings
Top 10 Programmes (17/04/2006 to 23/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/04/2006 to 23/04/2006)
Star Plus
Zee Sports
DD1
Sony Entertainment
Sun TV
Star One
Zee TV
Gemini TV

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Today's Newsbreakers.......India
Dhoni to bat for NDTV
Max Factor to make a splash in India
Source: DNA
   
Hind Latex launches female condom
Shoppers` Stop to have Mothercare stores
Source:Business Standard
   
Dhoni is now NDTV's scoop
Source:The Hindu Business Line
   
Australian ad ridicules Indians
Source: CNN-IBN
   
Dhoni to let his hair down for Brylcreem
Team India: Fortune favours the brave
Source:Economic Times
   
McCann Erickson shines at Mirchi Kaan awards
Source: Times of India
Do you need a reason to gift a Titan?
O&M focuses on the three Ps: Projects, Packaging and Planning
Hat trick for McCann at the Mirchi KAAN Awards
Percept/H shines at the International Montreux Advertising Festival
NDTV Profit spruces weekend line-up
Source:Agency Faqs
 
Shortcut to consumer
Time’s up for that gizmo
The power of the possessive
We’d rather be a profitable No 3 than a loss-making No1
Bollywood’s brand new plot for funding films
Big B, Aishwarya to star in God’s Own Country promo
Source: Financial Express
International News
Ad revenue shores up newfangled Napster
Pardon the interruptions, TV ads on the rise
Source: Reuters
   
IPG Wants McCann Out of Reckitt Pitch
BMW Targets 'Creative Class'
MPG Insider Seen as Next Chief Exec
Source: Ad Week
   
MTV Signs HP As Lead Multi-Platform Advertiser
Source: Media Post
   
Midas Exploits Drivers' Fears in Humorous Campaign
Source: Brand Week
   
Mediaspace auctions internet advertising
Source: Marketing Web
   
Men's Mags Soften as Advertisers Eye TV, Web
Ad Club's Mediaction Honors OMD
Source: Media Week (US)
On Advertising: For TV, the biggest Cup
Source: IHT
   
HP to launch multi-million-dollar ad campaign for the PC
Source: MarketWatch
   
Stefano Hatfield on Advertising
Source:Independent
   
Cuts to marketing budgets may signal slowdown: survey
Source:Globe and Mail
   
First ScotRail rolls out train ads through Viacom
Red Bee calls for VOD sales house
Big Brother to launch 'golden ticket' promotion
Source: Media Week (UK)
   
Ad-skipping DVRs could cost TV-ad market billions
Source: iT News

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