4 May 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 50


Media, Advertising & Marketing Watch








 

Saatchi launches Iconix; Tendulkar 1st client
Saatchi & Saatchi launches talent management agency Iconix; ropes in Sachin Tendulkar as its first client.

 
 

Sony lines up new afternoon fare from 15 May
Sony is sprucing up its afternoon band. From 15 May 'Kabhie To Nazar Milao' & 'Rishton Di Dorr' will launch in 'Nayi Dopahar' band.

Zee Cinema unveils 'Shanivaar Ki Raat...' third edition
Zee Cinema has launched the third edition of its channel driver property Shanivaar Ki Raat Amitabh Ke Saath.

Govt ultimatum to channels on downlink norms
For TV channels failing to register within 10 May, downlinking in India to be disallowed, says govt.

Toshiba earmarks $1 mn for India marketing

Fifa partner Gillette launches World Cup promotions

China TV advtg revenues touch $5 billion mark

Dentsu Marcom bags Gati's media & creative accounts

Idea Zee F Awards to be held on 6 May

Brett Lee 'Boosts' bowling skills of cricket lovers

ITC to bring "Sunfeast Open" to Kolkata for four years

Lifebuoy relaunched in four variants

Smashing Ideas wins internet advertising awards

TV most preferred news medium for Indians: survey

Pix to air first series in June

2006 Fifa World Cup to air live on Sky and TVNZ

Pepsi launches cell portal 'Pepsi Globe Smart Client'

TV Ratings
Top 10 Programmes (17/04/2006 to 23/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/04/2006 to 23/04/2006)
Star Plus
Zee Sports
DD1
Sony Entertainment
Sun TV
Star One
Zee TV
Gemini TV

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Today's Newsbreakers.......India
aMap, Mudra Institute, Optimum Media team up for research facility
Kajaria Ceramics, Kohler appoint Starcom as media agency
Timex eyes distribution for Esprit, Nautica watches
Lifestyle co Magppie India to expand
Sanjeev Sharma quits Nokia
Pantaloon's Health Village to expand beauty, wellness biz
Wipro ties up with salesforce.com
Source:The Hindu Business Line
   
Mirchi Kaan Awards gets 550 entries
The Master Blaster might hop on to Saatchi bandwagon
MS hopes for online advertising biz
Source:Economic Times
   
Journals asked to be wary of drug ads
Source: CNN-IBN
   
Chinese TV ad revenue hits $5 billion
So near, yet so far
Shut down the war room
Source: Financial Express
RMG Connect looks at acquisitions to explore the digital space
Channels shift focus to the afternoon band
Sholay and Titanic still draw a full house
Guest Article, Biju Joseph Dominic: Ad industry – it’s time to ask uncomfortable questions
Saatchi & Saatchi launches talent management agency, ICONIX
Source:Agency Faqs
 
   
Wooing viewers
Invaluable branding
Towards a holistic selling proposition
Source: Brand Line
   
Exide, Pak namesake 'ad' it up
`Cricket, tennis driving TV viewership`
ICONIX to handle Sachin contracts
Toshiba forays into home appliances
Source:Business Standard
International News
Publicis' 1Q Revenue Rises 12%
It's Official: $570 Mil. Wal-Mart in Play
Deodorants Shift to EnergyBBDO
MSN Cuts Deals for Online Content
Source: Ad Week
   
Pearch promoted to Thompson commercial director
How agencies develop their own personalities
Source: Media Week (UK)
   
AOL doing much better with advertisers
Source: Monsters and Critics
   
Gates' big ambition: Ad sales
Source:Globe and Mail
   
DTCM launches an extensive media and advertising campaign to promote Dubai
Source: AME Info,
   
Ask.Com's Friendly Math Professor Does TV Show And Tell
Source: Brand Week
Clear Channel profit rises on radio advertising
Priceline 1st qtr profit slips on advertising costs
MTV enlists celebs to sway advertisers
Source: Reuters
   
Nielsen, News Corp. Reach Accord, New Local People Meters Planned
MTVN's Upfront Message: Programming Where, How, and When Consumers Want It
IAC Bows New Ad Campaign For Ask.com
Source:Media Post
   
Telewest withdraw unlimited broadband ad
Source: Channel 4 News
   
Yum Brands emerges from shadows of brands
Source: Seattle Post Intelligencer
   
3 releases mobile games advertising inventory
Source: Mobile Europe
   
Company sues Yahoo over advertising placement
Source: USA Today

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