24 May 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 64


Adex Analysis








 

Air Conditioners rule TV advertising during summer of '05
'Air Conditioners' advertising on TV grew by mere 1% in 2005 over 2004.

 
 

Media, Advertising & Marketing Watch
Tata Sky begins publicity, trade activities
Tata Sky has activated process of telling the tale of the "world's 'most advanced" DTH service; cable frat reportedly not amused.

Mukta Arts invests Rs 500 mn in Whistling Woods
Subhash Ghai-promoted Mukta Arts invests Rs 500 million in Whistling Woods Institute; ties up with technology majors.

Sahara One's 'Sati' to launch on 29 May at 8 pm
Sahara One Television has launched yet another new primetime show with a strong female protagonist Sati… Satya Ki Shakti.

TTK Prestige earmarks Rs 500 mn for marktg activities

KFC serves up $10k recording deal to 'Idol' runner-up

Viacom Outdoor wins London Underground contract

Ubisoft and Touchstone team up to create 'Lost' game

Avaya provides converged comm network for Fifa

ON World predicts 100 mn mobile VOIP users by 2011

TV Ratings
Top 10 Programmes (24/04/2006 to 30/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/04/2006 to 30/04/2006)
Star Plus
Zee TV
Sun TV
Star One
Gemini TV
Zee Marathi

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Today's Newsbreakers.......India
  • `Tree-felling:' Deputy Mayor wants ad agency prosecuted
    Source:The Hindu
       
  • Voice of one`s own
  • Russia, China may get taste of UB brands
  • LG launches new washing machine range
    Source:Business Standard
       
  • Google branches out into video advertisments
  • Nestle all set to buy Uncle Tobys
  • Honda to launch diesel Odyssey, Acura MDX in US
    Source:Financial Express
       
  • Britannia unveils Marie variant
  • Wipro launches soap variant
  • Alive coffee launched in Kerala
    Source:The Hindu Business Line
  • Lodestar gets Strepsils and Saridon from MindShare
  • Google cashes in on cricket
  • FIFA fever
  • Carat bags four new businesses worth Rs 41 crore
  • Grey Worldwide bags advertising duties for Trianz
  • ICE Awards announces panel of judges
    Source:Agency Faqs
     
       
  • HC stays hoardings removal
    Source: Telegraph
       
  • HLL to buy Kwality ice cream plants
    Source:Economic Times
    International News
  • Ofcom faces legal action over food advertising
      Source: Guardian
       
  • Advertisers slow to commit to TV spending
      Source:Reuters
       
  • Norman takes charge of OMD's digital operations
  • Viacom Outdoor seals £1.5bn victory
      Source: Media Week (UK)
       
  • Toyota, Lexus Co-Sponsor ESPN's 'MNF'
  • Euro RSCG Advances DiFebo
  • Live Plus 7 Debate Stalls Upfront
  • Tourism Clients Make Agency Selections
      Source: Ad Week
       
  • Cheryl takes umbrage at Charlotte's crisps ad
    Source: InTheNews.co.uk
       
  • Studios Set A Slo-Mo Pace, Hit Pause On DVR Playback
      Source: Media Post
  • Omnicom sets 25-cent quarterly dividend
    Source:BusinessWeek
       
  • SA ads shine in Europe
    Source: iAfrica.com
       
  • Ad Calls for Wal-Mart to Change Principles
    Source: ABC News
       
  • Google To Offer Branded Video Ads
      Source: Media Week (US)
       
  • Marks & Spencer 2nd-Half Profit Gains on Fashions, Advertising
      Source: Bloomberg
       
  • Police chiefs want Irn-Bru advert banned 'for condoning violence'
    Source: Scotsman
       
  • VitalStream Acquires Eonstreams for In-Stream Ads
    Source: ADOTAS

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