18 May 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 60


Media, Advertising & Marketing Watch








 

Pogo comes alive with more new original programming
Taking a cue from success of original productions, Pogo has lined up more original programming. 'It's Alive!' to go on air 21 May
 
 

Tata AMC plans Rs 50 million ad spend to push TEMFS
Tata AMC, the fund management arm of the Tatas, has reportedly set aside around Rs 50 million towards promoting its latest mutual fund TEMFS,

O&M APac taps Sabnavis as RD Thought Leadership
Ogilvy & Mather Asia Pacific has appointed Madhukar Sabnavis to the newly created position of regional director of Thought Leadership.

Sahara to take FCCB route for raising $50 million
Sahara One Media & Ent. is in the final stages of documentation for issue of FCCB to raise around $50 million (Rs 2.2 billion).

Mudra South bags New Indian Express account

Pix appoints Nydia Dias as marcom manager

CNN-IBN presents 'The Da Vinci Trail Contest'

Berger Paints launches paint kit 'Galaxy'

Shemaroo launches 'Go Bananas Festival'

BBC World to unveil themed series 'Emerging Giants'

TV Ratings
Top 10 Programmes (24/04/2006 to 30/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/04/2006 to 30/04/2006)
Star Plus
Zee TV
Sun TV
Star One
Gemini TV
Zee Marathi

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Today's Newsbreakers.......India
    		• McDonald’s isn’t lovin’ its tie-up for Krrish
    		• TARGET PRACTICE
    		• Stepping on the gas
    		• Luxury brands LVMH, Chanel to dress up India
    Source:Financial Express
       
    		• Sachin's TV visibility falls
    Source:Economic Times
       
    		• Six music channels get I&B notice for obscenity
    Source:Times of India
       
    		• What the ad gurus say
    		• Mere sound and fury?
    		• Getting more bang for the Balsara buck
    		• Hey mom, it's here!
    Source:Brand Line
       
    		• Eveready to extend brand to other FMCG segments
    		• Ad club office bearers
    Source:The Hindu
    		• O&M confers additional responsibility on Madhukar Sabnavis
    		• Pogo plans to be more Indian
    		• Guest Article: Nirmal Kumar Sharma: A crisis of customer confidence
    Source:Agency Faqs
     
       
    		• Everest bags Hyundai PR
    		• Yamaha launches Gladiator in AP
    Source:The Hindu Business Line
       
    		• Gujarat accounts for 3% of online job seekers
    		• Yamaha Motor plans Gladiator exports
    Source:Business Standard
       
    		• Warne's hair-loss treatment ad broke British rules
    Source:Zee News
    International News
    		• Wolf Blass makes UK TV advertising debut
    Source: DM Bulletin
       
    		• IAA attracts top notch speakers for Outside the Box conference
    Source: AME Info
       
    		• Auto Ad Spending Dips in 1Q
    		• Zenith Taps Sims as SVP, Dir. of Interactive
    		• IndustryBrains Adds Graphical Ads Option
    Source: Media Week (US)
       
    		• Ads Put Into Shows Worry TV Producers
    Source: Yahoo
       
    		• Chase Launches First-Ever Spanish-Language TV Advertising
    Source: Finanzen.net
       
    		• 7 Shops to Pitch Bridgestone Firestone
    		• AG Group Wants Alcohol Ad Limits
    		• $45 Mil. Novartis Unit Looks to FCB
    		• Campbell to Shift Overseas Media to MEC
    		• Reebok Taps Global Marketing Chief
    Source: Ad Week
    		• Yahoo sees no financial gain from ad system in '06
    		• "Carbon dioxide... we call it life," US TV ads say
    		• Honda ad campaign wins top honor at Clio Awards
    Source:Reuters
       
    		• HONG KONG: Exchange scraps newspaper ad rule
    Source: Asia Media
       
    		• On Eve Of Aegis Meeting, Bollore Nears Takeover Threshold
    		• MyNetworkTV Lures Advertisers With Brand Integration, 'A' Positions, Less Clutter
    Source: Media Post
       
    		• ASA upholds Rapture TV ad complaint
    		• Yorkshire targets interactive media companies
    Source: Media Week (UK)
       
    		• New York Times ad revenue down in April
    Source: BusinessWeek
       
    		• DVR viewers skip commercials, hurt advertisers' feelings
    Source: Ars Technica
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