28 July 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 7




 

 Media, Advertising & Marketing Watch







 

Star Plus partners HLL for kids talent hunt show
Star Plus ropes in Hindustan Lever for its first advertiser funded show 'Rin Mera Star Super Star'; Endemol India to produce.
 
 

ICC plots game plan to bowl out ambush marketing
ICC adopts strong stance against ambush marketing practice; infringement of copyright/ trademark to be severely dealt with.

Dasmunsi reiterates govt resolve on Broadcast Bill
I&B minister Dasmunsi feels there's a need to regulate the b'cast industry, but admits a need to consult the industry also.

Broadcast Bill Darbaar raises lively online debate
In Indiantelevision.com's online chat on B'cast Bill, Sunil Lulla & Subhashish Mazumdar debate on vexing issues impacting the industry.

Interactive Avenues bags HDFC, GM, ICICI & Wipro acs

Star on-ground activity to promote 'Prithviraj Chauhan'

Motorola unveils Motorazr V3i Dolce & Gabbana in India

TiVo brings Audience Research & Measurement Division

Animax to launch four new shows
Hungama TV kicks off auditions for 'John Aur Kaun?'

Balaji Telefilms Q1 net up 39% at Rs 174 million

ENIL Q1 revenue up 69%, net profit at Rs 13 million

B.A.G Films Q1 net drops to Rs 5.6 million

TV Ratings
Top 10 Programmes (02/07/2006 to 08/07/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/07/2006 to 08/07/2006)
Star Plus
Zee TV
Ten Sports
Sun TV
Star One
Sony Entertainment
Gemini TV
ESPN

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Today's Newsbreakers.......India
    		• Contempt case: 3 days prison for Zee MD, 7 days for Heinz GM
    		• Mindshare tops ACNielsen's media agencies' brand equity list
    		• Branding: Buzzword for rice biz
    		• Archies draws up Rs 50-cr plan for more stores
    Source: The Hindu Business Line
       
    		• ICC launches 2007 World Cup logo, mascot in India
    Source: ZEE News
       
    		• Silence Speaks
    Source:Indian Express
       
    		• Footwear units in Agra resist MRP labelling
    		• `Indian companies have to bulid nation`s brand overseas`
    Source: Business Standard
    		• Bartle Bogle Hegarty may enter India via partnership with Orchard Advertising
    		• RK Swamy/BBDO’s Arjun Mukherjee joins Rediffusion as V-P, Delhi
    		• Sound creates ‘more bang per buck’
    		• iContract revs up its senior management
    		• Guest Article: Ajit Narayan: Personally speaking
    Source: Agency Faqs
       
    		• Chennai resident’s simple ad formula puts ‘gurus’ to shame
    Source: Mumbai Mirror
       
    		• 190 show-cause notices
    Source:Financial Express
     
    International News
    		• Havas' Revenue Rises 2.8%
    		• Smart Selects BBDO for U.S. Launch
    		• Atari Engages Draft FCB
    		• BBH, Sony Ericsson Split
    		• Publicis Posts 7% Organic Revenue Gain
    Source: AD Week
     
    		• Google Auctions Advertising for Radio
    Source: CNet News
       
    		• Initiative wins Burger King's European account
    		• I-Vu sets up promotions division
    		• Independent to run Toyota-backed magazine
    Source: Media Week (UK)
       
    		• Meredith posts profit rise, sees higher ad revenue
    Source: Reuters
       
    		• Modernista! Unveils Cadillac Campaign
    Source: Brand Week
     
    		• Ad Council unveils V-Chip campaign
    Source: CNet News
    		• Publicis wins three-year renewal of Renault advertising account - report
    Source: Hemscott, UK
       
    		• Ad ban won't stop obesity: Abbott
    Source: The Australian
       
    		• HONG KONG: Leading papers suffer as free dailies eat into ad budgets
    		• JAPAN: Online trading was hobby of Nikkei ad man
    Source: Asia Media
     
    		• New Data Suggests DVR Owners Watch Less, Not More
    		• Nielsen Glitch Zaps Commercial Minutes Data
    Source: Media Post
       
    		• Court TV Ad Sales Chief Collier Departs
    		• ICM Acquires BWCS Agency
    Source: TV Week
       
    		• High Court reserves judgment on political advertising ban
    Source: Brand Republic Bulletin
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