Indiantelevision.com's The Ad Linx Reporter dated 26 July 2006 - Global and Indian advertising news, information and data at yourh fingertips

Adex Analysis

Channel promos comprised 22% of promotions
Channel Promotions formed 22% of channel content promotions in January - June 2006.

Media, Advertising & Marketing Watch
Star India to weave advertiser funded shows
Star India rolling out more big ticket initiatives on the prog, mrktg & new biz fronts; plans to be kicked off from middle to end August.

Walt Disney to buy out Hungama TV, take 15% stake in UTV
Disney to buy out Hungama TV for $ 30.5 million, take 14.9 % stake in UTV Software Communications for $ 14 million.

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Today's Newsbreakers.......India

	Ads may go `personal' with intelligent set-top boxes
	TACO appoints Lowe to handle new auto battery brand
	Source: The Hindu Business Line

	Second coming: STAR eyes regional space yet again
	And ads were never the same again...
	Class Of 77
	The Gospel according to Jones
	Man Creates:Man Dissects
	A BBH in our bonnet
	Bullet to the head?
	Expert advice
	Source:Economic Times

	Leo Burnett writes an acquisitions’ copy
	Omnicom bolsters India play with Gotocustomer
	Source: DNA

	What drives the move from niche to mass?
	Exide, Polycrol Antacid fall into McCann-Erickson’s kitty
	Indiatimes’ Anurag Gupta joins Connecturf as EV-P
	Walt Disney to buy out Hungama TV
	Source: Agency Faqs


	John Philip Jones on art of marketing
	Source: Times of India

	Volkswagen’s future ‘disastrous’ without job cuts, says brand head Wolfgang Bernhard
	Source:Financial Express

	Day dreams and high hopes
	Godrej to bet big on ready to cook segment
	Source: Business Standard

International News

	Omnicom Posts 8% Gains in Q2
	Parental PSAs Debut
	Anomaly to Introduce Gold Peak Tea
	Johansson Stars for Reebok
	SRI's Wohlwerth Joins A-Team
	Source: AD Week

	ITV to remove ads from football simulcast
	Carlton moves into film promotions
	Trinity to recruit ad director for regionals
	P&G suspends ads from IDS channels
	Universal Studios to hold media pitch
	Fujitsu hands £15m account to Initiative
	Source: Media Week (UK)

	Sprite Launches Interactive Campaign With TiVo
	Hewlett to Sponsor AMC's Sunday Morning Shootout
	Source: Media Week (US)

	Seven adds to Nine's woes as advertising soars
	Source: The Australian

	Google Launches Google AdSense for ME portals
	Source: Strategiy

	Task Force Set To Unveil Electronic Trading System, Outreach To Media
	Trade Remains Staid, Shows Outpace Ad Pages In Business Pubs
	Source: Media Post

	Marchex Launches Contextual Ad Center on Open List
	Source: ADOTAS

	C4 drops ads from broadband simulcast
	Source:Digital Spy (UK)

	Gay-Marriage Supporters Launch Ad Campaign
	Source: CBS News

	Blair threatens junk food ad ban
	Source:BBC

	India Embracing Advertiser-Funded Programming
	Source: Digital-Lifestyles.Info

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