Indiantelevision.com's The Ad Linx Reporter dated 5 December 2006 - Global and Indian advertising news, information and data at yourh fingertips

5 December 2006

Volume 16 - Issue No: 97

Media, Advertising & Marketing Watch

Shah Rukh in KBC: Wit and wisdom
Shah Rukh painstakingly dispelles the inevitable and repeated comparisons drawn between him and Amitabh Bacchan.

CNN-IBN asserts leadership in English News space
As per the latest TAM data, CNN IBN has emerged as the leader in most TGs this week, including the crucial primetime.

THC beefs up weekdays with dramas, factual shows
The History Channel is looking to focus on its weekday primetime slots with the launch of drama and factual shows.

Executive Dossier
'Fall in STB prices make digitisation affordable in low ARPU countries.'
Interview with NDS chairman & CEO Dr. Abe Peled

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Today's Newsbreakers.......India

	Funding programmes is new ad world strategy
	Saregama India to go for anti-piracy campaign
	Room for more
	BSE plans brand rejig to woo employees
	Honda launches new CR-V
	`Retail is the only real democracy`
	Source: Business Standard

	S Kumars to launch foreign luxury brands
	CyberMedia acquires 49% stake in US content provider
	Porsche to expand India network
	India, Unilever's top emerging market
	Source: The Hindu Business Line

	Indian marketing gurus in US focus on new media
	Source: ZDnet

	Tamil Nadu, Kerala fight ad war on Mullaperiyar dam
	Starcom MediaVest Group sparks off Ideation process
	Source: DNA

	What does demography have to do with brand marketing?
	Source: Economic Times

	Over Rs 47 cr spent on consumer awareness
	Source: Financial Express


	Spying on Bond: A complete case study (Part 1)
	TBWA India bags Seventymm creative duties; uses youtube as a disruption tool
	Guest Article: Is your brand oversteering or understeering?
	Punj Lloyd reveals new corporate identity
	Hot and sought after at 60
	Source: Agency Faqs

	The message in advertising is irrelevant, new research shows
	Source: SpiritIndia

International News

	Kids see too many anti-impotence ads - U.S. doctors
	Tobacco promotions in ads, films snare youth - study
	Interpublic says not in talks over sale of company
	Source: Reuters

	CBS, Strong in Key Demo, Could Come From Behind
	Coen Projects 4.8% Ad Rise for '07
	NBCU Names Ad Sales Chiefs
	Source: Ad Week

	Publicis Denies Interpublic Run, The Trade Isn't Buying It
	Source: Media Post

	Global online ad spend predicted to outstrip radio by 2009
	Source: Media Week (UK)

	Met launch anti-knife crime advertising campaign
	Source: www.4rfv.co.uk

	AIA launches TV ads to push new product
	Source: Bangkok Post

	Online ad revenues set to soar, says Zenith
	Source:Independent

	China brand seeks top 5 position
	Source: The Star

	AAP Sounds Alarm On Advertising's Effects on Children
	Source: eMaxHealth.com

	GroupM cuts US ad growth forecasts
	Source: BusinessWeek

	RepNation Empowers Consumers to Build Buzz
	Source: Brand Week

	Marketing services growth outstrips advertising
	Source: DM Bulletin

	Halo 3 beta sign-ups open; 60-second ad tonight
	Source: GamesAreFun

	Take-Two signs in-game ad deal
	Source: GameSpot

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