Television

Nick ramps up marketing activities around 'Masti Dosti' contest

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/06/Nick.jpg?itok=MkWcO947

MUMBAI: As the action on Nick heats up with the launch of the month long 'Masti Dosti' contest, the channel has sought new avenues to reach its target 4-14 year olds. Nick is looking to capitalise on multiple mediums to build awareness of its latest initiative that runs along the "best buddy pairs" theme promoting three key properties Spongebob Squarepants, Ninja Hattori and The Munnabhai Show.

Specific to Mumbai city, Nick has been authorised by 18 schools to paint schools buses with Nick themes, as well as on bus backs for Best buses that follow various school routes in the city.

Apart from the city oriented plans, the channel is also looking to take the 30 second commercial beyond Nick to include several GEC's such as Zee, Zee Cinema, SET Max and Discovery, which is often frequented by kids. Regional channels like ETV Bangla and Gujrati will also be targeted.

In addition, the channel has joined hands with several local cable TV operators in metros and smaller markets, to showcase the 30 second promotion in between blockbusters aired.

Nick has also devised a plan for the innovative use of print, through a tie up with Diamond comics that will advertise the contest across both the Hindi and English editions. The campaign is focused in going all the way to capture the attention of kids via mediums that are a 'sure shot'.

The contest will culminate on 29 December and apart from winners and their best friends pocketing goodies, Nick has lined up a special telethon that will span three days - 30 and 31 December 2006 and 1 January 2007, each day running 9 hours of back to back episodes of the three shows.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/republic%20bharat.jpg?itok=mH34_1Wm
TV18 complains to TRAI about Republic Bharat being placed outside its genre

TV18 Broadcast has written a letter to the Telecom Regulatory Authority of India (TRAI) against the recently launched Hindi news channel Republic Bharat.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/juhi.jpg?itok=wvlJp_w8
Turner and TotallyAwesome extend presence in South Asia through five new countries

TotallyAwesome today strengthens its partnership with broadcasting giant Turner in five new territories namely India, Pakistan, Bangladesh, Sri Lanka and the Maldives.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/Megha_Tata_0.jpg?itok=wfHFZG2J
Megha Tata is Discovery's pick for south Asia managing director

This morning, we broke the news that Business Television India (BTVI) COO Megha Tata had put in her papers.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/Republic_TV.jpg?itok=v-5YOTW0
Most watched English news channels in 2018

News is event driven. Events can be of two types – planned and unplanned. Among the planned events are elections, public events, etc.Unplanned events include deaths of celebrities, calamities, accidents and disasters, acts of terrorism, etc.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/Megha_Tata.jpg?itok=gvk1ePEC
BTVI's Megha Tata steps down as chief operating officer

Megha Tata, chief operating officer of business news channel BTVI , has stepped down from her role, Indiantelevision.com has learnt. 15 March 2019 will be her last day at the organisation, Tata informed colleagues via an email last week.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Baavle_Utaavle.jpg?itok=roHnkzhD
Sony Sab strengthens primetime slot with 'Baavle Utaavle'

Sony Sab is all set to launch its new show, Baavle Utaavle, #Gufu Ki Visfotak Love Isstory, produced by Director’s Kut production house Rajan Shahi. The show will go on air on 18 February, every Monday to Friday at 10 pm.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/TV9_Bharatvarsh.jpg?itok=lzr3B7fe
TV9 enters Hindi heartland with TV9 Bharatvarsh

TV9 News Network is all set to launch its national Hindi channel, TV9 Bharatvarsh, next month in Delhi. The channel is ready with its largest news studio in the country, which will use the best of AR and VR technologies, and BOT news tracker in its presentation.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Chrome_DM.jpg?itok=Vzh5LDxy
Tariff order implementation: Pay channels' connectivity drops ranging from 61% to 0.5% across genres

The ongoing flux in the broadcast sector due to the new TRAI tariff order implementation has had a significant impact on the connectivity of pay channels in the country. After the new regulatory framework kicked in on 1 February, pay channels’ connectivity witnessed a drop ranging from 61 per cent...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/Rupay.jpg?itok=X8M0HO9f
Pro Volleyball League attracts 14.3 mn viewers in week 1 on TV

The first leg of RuPay Pro Volleyball League (PVL) which happened in Kochi witnessed 14.3 million viewers sample the league on Sony Pictures Network (SPN) India.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories