Indiantelevision.com's The Ad Linx Reporter dated 29 December 2006 - Global and Indian advertising news, information and data at yourh fingertips

29 December 2006

Volume 17 - Issue No: 14

Media, Advertising & Marketing Watch

Incablenet: STBs on free subscription for 6 months
Incablenet's subscribers can own STBs at Rs 1500 with free cable TV subscription for six months on three bouquet packages.

GBN to dilute close to 15% in IPO, valuation pegged at Rs 6.5-7 bn
GBN, which houses CNN-IBN, will dilute close to 15 % in its IPO, pegging the valuation of the company at around Rs 6.5-7 billion.

Year Ender
'Consolidation good for the sports broadcasting business'
We kick off this series with ESS MD RC Venkateish's take on the sports broadcasting seenario in India.

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Today's Newsbreakers.......India

	VF Arvind to introduce more global brands
	`Nothing can beat cricket`
	Hindi papers ride market boom
	It`s different!
	NSE, BSE to launch joint portal
	Source: Business Standard

	Visual merchandising sees big spend
	Yahoo to launch 'Big Thinker Series' in India from January
	Pantaloon Retail plans lifestyle store in Chennai
	Source: The Hindu Business Line

	Yahoo hires diverse experts to decipher complex Web use
	Source: Hindustan Times

	Branding goes tech heavy for GenNext
	Lot of branded content just does not work
	Top 10 tech products of 2006, grab them!
	Big Bazaar forays into Chennai
	Source: Economic Times


	Godfrey Philips drops TME for Media Direction
	Rediffusion DY&R appoints Iqbal Raj ECD on Colgate Palmolive
	Sanguine Media expands initiatives for rural marketing promotions
	Rajat Meresh quits Madison for assignment in Dubai
	Guest Article: Names and synonyms
	Source: agency Faqs

International News

	Havas to use part of bond income for small, targeted acquisitions
	Source: Hemscott

	2006 Great Year For Outdoor: Future Holds Promise, Problems
	BPA To Break Out 'Public Places,' Require Mags To Footnote Circ Spikes
	Domino's Harnesses eBay For New Promotion
	Nielsen's Top 10 For 2006: How Entertainment Fared
	Source: Media Post

	Match.Com Relaunches in Updated Campaign
	Source: Brand Week

	CC Outdoor Rolls Out Digital Billboards in Twin Cities
	Source: Media Week (US)

	Drug Ad Spending Climbs 9% in '06
	BMW X5 Takes New Year's Spin
	Source: Ad Week

	Nedbank free-banking ad ‘misleading’
	Source: Business Day

	CDC Uses Advertising Campaign to Get Kids Moving
	Source: Health Behavior News Service

	Radio Tags in Tokyo to Bring Ads, Info
	Source: ABC News

	Study: Advertising Can Help Tweens Become More Active
	Source: All Headline News

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