27 December 2006Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 12
Media, Advertising & Marketing Watch







 


Zoom in rejig mode, adds Bollywood flavour
Zoom goes more centrist in appeal; introduces movie slot, revamps shows and does away with Hinglish concept.

 
 

Rajshri.com launches pay downloads
Rrajshri.com introduces pay media; viewers are now able to download and own any of the movie content available on the site.

Adex Analysis
Ad Inventory in the year 2006* …
25% growth in ad volumes on TV in 2006* over the previous year (includes Jan - 17 Dec 2006 data)- AdEx India Analysis.

Executive Dossier
'Cable ARPUs in Cas areas to touch Rs 400 in five years'
Interview with WWIL CEO Jagjit Singh Kohli

IBN 7, Fox in film marketing alliance

Makemytrip.com launches contest for Chennai Open

Compaq launches campaign for Chennai Open

Ford in major digital marketing push in the US

TV Ratings
Top 10 Programmes (10/12/2006 to 16/12/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/12/2006 to 16/12/2006)
Star Plus
Zee TV
Star Sports
Sun TV
Star One
Sony Entertainment TV
Gemini TV

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Today's Newsbreakers.......India
    		• Advertising set to grow 15%
    		•  Western Union to sponsor Punjab hockey teams
    		•  Berger plans to launch paints for children
    		•  Bates to boost presence in retail, new media
    		•  Vyas Giannetti Creative to set up four more companies
    		•  Cruising ahead on the e-way
    		•  Size does matter in FMCG segment
    Source: Business Standard
     
    		•  Industry responds to Santosh Desai’s hypothesis on Indian advertising
    		•  Filmy: ‘Egging’ on viewership
    		•  55% Indians feels ads are informative: PAX study
    		•  vJive to roll out a lakh digital outdoor screens across India
    		•  Yatra gets Nikhil Rungta from McCann
    Source: agency Faqs
    		• Adspend to glitter World Cup, KBC-III
    		•  Big agency should never act big
    		•  Best quotes of 2006
    		•  Fight Club
    		•  Biggest moves 2006
    		•  The King is dead, long live the King
    Source: Economic Times
      
    		• HLL plans price rise on select brands
    Source: Times of India
      
    		• Emami looks to enter hair colourant, shampoo segments
    		• Nokia rules handset market: Report
    Source: Hindu Business Line
     
    International News
    		• Verizon to allow ads on its mobile phones
    Source:CNET News.com
      
    		• Holiday Sales Soft, Per Survey
    Source: Ad Week
      
    		• Avenue A/Razorfish Taps Schmitt To Head 'User Experience' Team
    Source: Media Post
      
    		• Interpolls Bows Online Effort for Ad Council
    Source: Brand Week
      
    		• Banner Ads Come to Verizon Mobile Phones
    Source: Marketing Vox News
    		• Microsoft in push for targeted online ads - WSJ
    Source: Reuters
      
    		• Omnicom finance chief sells shares
    Source: Business Week
      
    		• Easley keeps ad ready to push his senior drug plan
    Source: News & Observer
      
    		• Cheapflights.com advertiser portal helps track campaign data
    		• Search takes bigger bite of advertising pie
    Source: DM News
      
    		• GoodSearch.com donates ad revenues to charity
    Source: insideBayArea
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