Television

IBN 7, Fox in film marketing alliance

MUMBAI: News channel IBN 7 has entered into an alliance with 20th Century Fox to give a marketing push to the upcoming film Museum ke Andar Phas Gaya Sikandar. As had been reported earlier by Indiantelevision.com this is the first time ever that a Hollywood film will be released in India solely in Hindi.

IBN 7 has organised a contest to accompany the release of the film. The IBN 7 - Museum Ke Andar Phas Gaya Sikandar Contest will provide people the chance to participate and win tickets to the premieres in Delhi and Mumbai as well as movie tickets across the country. In order to enter the contest one has to simply keep watching IBN 7 and/or log onto ibnlive.com for more information. Viewers can participate in the contest by either messaging ‘Museum’ to 2622 or logging onto ibnlive.com to win exciting prizes.

IBN 7 managing editor Ashutosh says, “This is the first time IBN 7 has joined hands with an international banner as renowned as 20th Century Fox. What is more unique is the fact that a film like Museum Ke Andar Phas Gaya Sikandar is being released in India not in English but in Hindi alone. It’s great to be a part of such an endeavour and to promote the film amongst Hindi speaking audiences.”

CNN-IBN and IBN 7 director marketing and online projects Dilip Venkatraman says, “IBN 7 is excited to enter into this alliance with 20th Century Fox. This venture is the first of it’s kind, whereby a Hollywood film will be released only in Hindi and not English. In addition to the movie, we have launched a beguiling contest that will create curiosity and eagerness around the film. We are sure this partnership will benefit both the groups and will encourage such endeavours in the future as well. ”

Fox India marketing manager George John says, “We are delighted to partner with IBN 7 for introducing Museum ke Andar Phas Gaya Sikandar in India. The contest ‘IBN 7 - Museum Ke Andar Phas Gaya Sikandar Contest’ will further add to the excitement by offering free premiere tickets to the movie. We are confident that the viewers in India will find both the film and the contest extremely entertaining and enthralling”.

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