24 August 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 25





 

 Media, Advertising & Marketing Watch





 

 




 

Ajay Jadeja, Sanjeev Kapoor to put on their dancing shoes on Sony
Sony hopes to consolidate its position further with a new dance based reality show 'Jhalak Dikhhla Jaa Dancing With The Stars'.
 
 

Zoom launches L'Oreal Paris Elite Model Look 2006
Zoom unveils its latest client led initiative - L'Oreal Paris Elite Model Look 2006; show to be aired as a 10-episode series.

Radio Mirchi swells ad rates by 25%
On the heels of recently launching new radio stations, the Entertainment Network India Ltd, which manages the brand Radio Mirchi has introduced a hike in spot prices ranging between 10 and 25 per cent for all their stations.

HC includes DTH operators in adult movie ban ambit; slams cable blackout
Court rules b'casters, including DTH ops, bound by December order banning telecast of adult movies; slams cable blackout.

R&PM:Edelman unveils reputation pyramid model

India Brand Summit takes place next month

Marketing guru Lenskold lends ROI strategy to India

Indian and global consumers buy into globalisation

B4U Movies UK in marketing alliance with Orange

Arvind Brands brings 'Wrangler' to Bangalore

Brand-comm 'webinar': Consumer insight best tool

Web18 to acquire three internet companies

Zee Telugu promotes Rasool Ali as business head

Zee Kannada explores animation genre

TV Ratings
Top 10 Programmes (06/08/2006 to 12/08/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06/08/2006 to 12/08/2006)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment TV
Ten Sports
Gemini TV
Zee Marathi

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Today's Newsbreakers.......India
    		• Radio Mirchi hikes spot rates
    		• No-nonsense campaign for the Ford Fusion
    		• Ozone plans Rs 5-cr push for No Marks cream
    		• AstraZeneca mulls brand in-licensing
    Source: The Hindu Business Line
     
    		• Colas shun TV, lap up print
    		• LG plans vernacular ad blitz for Pujas, Diwali
    Source: Business Standard
     
    		• Saving face
    		• Youth icons of today
    		• Marketing movie brands
    		• John and Jane and strategy mutation
    		• The Google trail
    		• Marketing is all about spreading ideas
    Source: Brand Line
     
    		• Out of the `Big Box’
    		• Less is more?
    		• A brand new marketing age
    		• Ten minutes of fame
    		• LG India likely to miss '07 target
    		• Tommy Hilfiger's runaway show
    Source: Economic Times
    		• Tata Indicom: What your ‘bahana’ is?
    		• ABC certification for ‘Deccan Chronicle’, Chennai; Bangalore edition by March 2007
    		• O&M’s Anindya Banerjee joins Contract, Delhi, as creative director
    		• Fourteen Indian agencies shine in ‘The Work, 06’
    		• Guest Article: Geeta Rao: Why I love pesticides
    		• DAC will announce ICE Awards winners on August 31
    		• Indians and other developing nations buy into globalisation
    Source: Agency Faqs
     
       
    		• Orchard to advertise for Heritage
    Source: www.andhracafe.com
       
    		• Chip into the future
    		• Sample this...
    		• More than a thousand words
    		• Tatas buy Energy Brands for $677 m
    		• Indians gung-ho over globalisation leading to better jobs: AC Nielson
    Source: Financial Express
     
    International News
    		• Nielsen: U.S. TV Households Up 1.1 % to 111 Mil.
    		• Fox Media Looks to Consolidate $1 Bil. Ad Spending
    		• Football Lifts All Ad-Sales Boats For ESPN/ABC
    		• CBS' Ad Inventory During U.S. Open More Than 90% Full
    Source: Media Week (US)
       
    		• Ad Regulator Chastizes Warner Bros. Film Studio
    Source: TV Week
     
    		• JCDecaux to expand Tesco billboard portfolio
    		• Littlewoods to sponsor Trinny and Susannah series
    Source: Media Week (UK)
       
    		• VNU's New Owners Name Calhoun CEO
    		• Euro RSCG Scores in Latin America
    		• Spanish Mobile Networking Debuts
    Source: Ad Week
    		• Microsoft and Facebook in Web ad deal
    		• Pregnant Spears ad too "stimulating" for Tokyo metro
    Source: Reuters
     
    		• Kellogg's Corn Flakes Ad Banned By Watchdogs
    Source: Life Style Extra
       
    		• GroupM Adds Another: Mandel -- MediaCom Vet Moves Upstairs
    Source: Media Post
     
    		• Home Office in trouble for advertising porn sites
    Source: Register
     
    		• Child safety advert 'promoted porn'
    Source: www.thisislondon.co.uk
       
    		• MPs call for airline ads to reveal carbon emissions
    Source: Digital Bulletin
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