Radio Mirchi swells ad rates by 25%

MUMBAI: On the heels of recently launching new radio stations in Bangalore, Hyderabad and Jaipur, the Entertainment Network India Ltd, which manages the brand Radio Mirchi has introduced a hike in spot prices ranging between 10 and 25 per cent for all their stations.

The prices for their older network of seven stations – Mumbai, Delhi, Chennai, Kolkata, Ahmedabad, Pune & Indore – have gone up by 25 per cent and for the newly launched stations an increase of 10 per cent has been announced from the introductory prices of April when the stations were launched, according to an official release.

Radio Mirchi sales head Naveen Chandra says that the price increase was part of the normal price increase the brand takes every September.

Radio Mirchi, Chandra adds, "Radio Mirchi had quickly attained leadership status in the Bangalore, Hyderabad and Jaipur markets and added to its significant lead over its competition in Delhi, Mumbai, Chennai and Kolkota."

Chandra further states that Radio Mirchi was the only medium to provide large numbers of urban audiences when compared with TV where audiences are increasingly fragmenting and the reach is significant outside of the urban areas. Radio Mirchi for instance delivers 15.5 million listeners on a daily basis in its 10 cities of operation, compared with a reach of 9.9 million for Star Plus and a cumulative reach of 10.1 million for all the No. 1 newspapers in these 10 markets.

Given the fact that radio is 60 per cent as effective as television in building awareness, while coming at a cost of just 14 per cent, it was felt that pricing for radio could increase marginally in the Indian context.

In the April – June 2006 period, Radio Mirchi’s revenues grew by 63 per cent compared to the same period last year, informs an official release.

Latest Reads
Multiplex association says no order from govt about allowing outside food in theatre

A relief has been granted to cine-goers when a Maharashtra minister stated in the state assembly on Friday that there is no ban on people carrying outside food into cinema theatres.

MAM Marketing MAM
Kohler partners Manchester United for shirt branding

Kohler, a lifestyle brand based in Wisconsin USA, has recently agreed to a global partnership with Manchester United. The brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams.

MAM Marketing Brands
Publicis Beehive bags creative duties of Club Factory

Publicis Beehive, the full ad service from Publicis Worldwide, has bagged the creative mandate of Club Factory.

MAM Media and Advertising Account
PrettySecrets accelerates growth with Myntra

Apparel brand PrettySecrets will now be available across Myntra, Filpkart and Jabong. The brand has recently tied up with Myntra to be a part of Myntra’s Brands Accelerator Program.

MAM Marketing Brands
Alia Bhatt to endorse Sunfeast Dark Fantasy

Sunfeast Dark Fantasy aspires to take its business to new heights on the back of its association with Alia Bhatt.

MAM Media and Advertising People
IAA kick starts mentorship plan for women

International Advertising Association (IAA) brings up a specialised mentorship program for women which will help them to progress and also empower them to climb the corporate ladder by giving them the right guidance and mentorship by industry leaders.

MAM Marketing Brands
Ogilvy terminates worldwide CCO Tham Khai Meng

Over the last six months, a handful of agency leaders have lost their jobs due to misconduct.

MAM Media and Advertising People
Life Dekho Thoda Extra with India’s Most Affordable Full View Smart Phone Range from Intex - The INFIE 33 & INFIE 3

After enjoying Dual Selfie camera phones, it’s time for Life Dekho Thoda Extra, as Intex Technologies launches a big & beautiful surprise for consumers with a new range of 18:9 display FULL VIEW smart phones.

MAM Marketing Brands
Eros Digital's Rishika Lulla Singh bags women leadership award

Eros Digital CEO Rishika Lulla Singh has bagged an award for her proven leadership in the industry.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories