17 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 47
Mam Special Report





 

Average ad duration on the rise again?
The average ad size during 2003-2004 has touched a level that we haven’t seen in the last five years, observes AdEx India.

Media, Advertising & Marketing Watch
Sony for integrated marketing buzz around 'Batliwallas'
Sony is doing an integrated marketing campaign around 'Batliwallas'. The channel will use bus-backs in a big way.

Vikas Gupta appointed Coke marketing head
Coca Cola India has appointed Vikas Gupta as vice president marketing for the India Division that also includes Sri Lanka, Bangladesh, Nepal and Maldives.

Initiative bags business worth Rs 650 million

CBS prepares a hyped 'Raymond' finale

Guest Speak
Corporate Image Mythology
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (30 January 2005 to 5 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30 January 2005 to 05 February 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Zee TV
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Optimum Media Solutions bags MRUC award
Source:Business Standard
   
Bollywood red at Black ad
  Source:Mid-day
   
Help effort brings in Rs 5 cr from TV sales
  Source:Money Control
 
   
Fear factor
Vikas Gupta is Coke's new India marketing head
Source:Economic Times
   
The business of creativity
Top of the POPs
Leo's sweet message
Brand loyalty and marketing strategy
Source:Catalyst
Abby 2005: As Judgement Day draws near, watch out for the three new categories
DuPont to cash in on the burgeoning corporate identity market
Vinta Nanda’s Miilee to premiere in April on STAR Plus
Source:Agency Faqs
   
 
Turner revamps ad sales team of TV channels
Brand inside
Tetra Pak signs actress Tabu as brand ambassador
ThompsonConnect is now RMG Connect
`Marketing still on the sidelines in boardrooms'
All set to scale the heights
Source:The Hindu Business Line
   
Ad-vantage: My body, your ad
My body, your ad
Source:Times of India
   
International News
New York Times Ad Sales Inch Up in Jan.
  Source:Forbes
   
Australia H1 media profits seen boosted by ad boom
  Source: Yahoo
   
Lowe's Wright Unveils Vision for IPG Shop
Early Tells Court: ONDCP Billing Was Inaccurate
SVP's Arrival Could Delay Comcast Decision
Former IPG Exec Coughlin Joins Tyco
2 Remain in $240 Mil. Shell Review
  Source: Ad Week
   
Net Ad Performance
Total Media Charities seals £3.6m worth of new business
Olympic ad given slot on Pharmacy Channel
Classic FM sign Rover for evening sponsorship
  Source:Media Week (UK)
   
Pearl & Dean loses cinema ad contract
  Source: Business World
eBay As A Media Buying Strategy: Alleged Adware Provider Wins FleetCenter, Pregnant Belly Rights
MindShare's Simko Steps Down
Carat Faces Another Defection: No. 2 Buyer Bolts For Universal McCann
Horizon Media Awarded $40 Million IKEA Media Account
mOne Forms New Search Unit
  Source:Mediapost.com
   
London makes up half UK ad market
  Source:Netimperative
   
China Media1 Receive China McDonald's Introductory Contract
  Source:Business Wire
   
Youbet Names New VP of Advertising, Strategic Media
  Source: Casino City Times
   
McClatchy ad revenue increases
  Source:Sacramento Business Journal
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