14 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 44

Media, Advertising & Marketing Watch









Ad Review: Balki's onslaught on judging creativity
The Ad Club's annual Ad Review 2004, this time round saw a speaker back from the advertising fraternity after three years of witnessing speakers from the marketing community.

'Batliwalla House...' to replace 'Idol' Friday slot
Indian adaptation of 'The Kumars at No 42' slated to take up 'Idol' slot on Friday at 9:30.

Legends of photography to grace NewSchool 2005

MTV, McDonald's issue 'advance warning'

Tatas publish the Statistical Outline of India 2004-05

Coca Cola, Ford back on 'American Idol'

Shemaroo celebrates V Day with DVD collection

Mohapatra to join OMS as Delhi branch head

Guest Speak
Corporate Image Mythology
NASEEM JAVED's Westside View

Top 10 Programmes (23 January 2005 to 29 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23 January 2005 to 29 January 2005)
Star Plus
Sony Entertainment
Sun TV
DD1
Gemini TV

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Today's Newsbreakers.......India
Time to ignite advertising BPO
'Utsav': a modern day commercial
LG plans in-film promo; signs Zayed Khan
Source:Economic Times
 
   
German ad spend rises 2.4% in Jan
Source:Financial Express
   
The F1 of marketing Mr Karthikeyan
Source:Indian Express
Tata Chemicals likely to finalise creative agency after February 20
Koffee with Karan to debut on STAR One soon
OMS wins gold from MRUC for innovative use of IRS data
Bhaskar Group diversifies into activations business
Source:Agency Faqs
   
   
LG promotional scheme
Source:The Hindu Business Line
International News
On Advertising: Beefing up luxury pitch at Dunhill
  Source: IHT
   
MPG Enlists Carat's Rutman as CEO
Lowe's Goldstein Departs After 8 Months
Burns Leaves Saatchi Following 25 Years on General Mills
  Source: Ad Week
   
Intel takes gamble with new brand for PCs
  Source:Reuters
   
A Softer Sell Fits Chinese Market
  Source: LA Times
   
Seven Network Beats Ten in First Week of Television Ratings
  Source:Bloomberg
Mark Wnek on Advertising
Buyers look to election as TV ad spend soars
  Source:Independent
   
ANM offers new format for brand advertising evolution
  Source: DM Bulletin
   
FTC: TV Need Not Disclose Product Placements
Outdoor Moves Toward Consensus For New Ad Metric, Could Gain Vs. TV, Print
Job Sites Surge, But Print Media Hangs On
  Source:Mediapost.com
   
$100 Million Spent On Ohio TV Ads
  Source: Ohio News Network
   
A new Beckham commercial on screen
  Source:MSN (uk)

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