ESS kicks off Euro 2004 media blitz
To promote Euro 2004 in India, ESS is planning a Rs 16 million marketing & promo blitz including tie-ups with 60 pubs in metros.

Rajul Kulshreshta tipped to replace Sai Nagesh
Rajul Kulshreshta, formerly director international sales CNBC Asia, is being tipped to replace Sai Nagesh, head of the LG business at GroupM, who has just put in his papers

Interactvity with innovation; billboard with a zing
Asian Paints along with Wits Interactive has come up with an innovative interactive hoarding at Fame Adlabs in Mumbai, called 'iframe' which is movement sensitive. And of course the movie on the interactive hoarding is Hum Tum which is all set to hit the screens on Friday, 28 May.

Mirchi puts steam into promo effort in morning show
It's been raining Radio Mirchi hoardings in Mumbai since the last few days and very surprisingly all of them are going ga-ga over their breakfast show Hello Mumbai

Colgate, Yahoo to research impact of online ads
Give non-TV media their due, say research findings

Mam Interview
"Our business model depends on walk ins; we do not aim at high profit margins "
Interview with Sudipta Sen Gupta

TV Ratings
Top 10 Programmes (9 May 2004 to 15 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (9 May 2004 to 15 May 2004)
Star Plus
Sony
Sun TV
Gemini TV
Source: www.indiantelevision.com