25 May 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 57













Media, Advertising & Marketing Watch










On poll result day, Aaj Tak gets viewers' vote
Aaj Tak grabbed 36 % channel share on 13 May, leaving NDTV and Star News far behind, Tam data has revealed.

Balaji launches Malayalam soap on Surya
Balaji Telefilms launched their first ever show in Malayalam with a daily soap on Surya TV.

Aaj Tak, Sony hit the high notes at Rapa awards
Sony, Zee and Sab make their mark at the 29th Radio and Television Advertising Practitioners' Association of India (RAPA) awards.

Live shows pep up Zee Music ratings
The channel claims that ever since they started airing their live music request show Please toh play and the musical extravaganza at Water Kingdom Aaja Nachle, the ratings have been steadily climbing.

VAT issue threatens Athens olympics coverage
Uncertaintity on whether Greek government would agree to provide refunds of Value Added Tax (VAT) has been sending danger signals to television broadcasters outside the European Union (EU).

TV Ratings
Top 10 Programmes (9 May 2004 to 15 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (9 May 2004 to 15 May 2004)
Star Plus
Sony
Sun TV
Gemini TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Mudra South gets new Executive VP
ICICI Prudential appoints MindShare as media agency
Toothpastes lead FMCG sector squeeze
HCL Info steps into digital entertainment
Pantaloon plans `Footwear Bazaar'
Trigger unveils new jeans range
HLL launches new Gel Close Up in Kochi
GPI launches cigars in Vizag
Source: The Hindu Business Line
 
JWT Plans Expansion, O&M To Strengthen Operations
Gillette’s Oral-B Plans Major Push In India
GCMMF To Set Up 12 New Dairy Plants, Eyes Acquisitions
GM India Bets Big On Tavera
Source:Financial Express
 
Soap sops
Source:Indian Express
 
Mindshare bags ICICI Pru account
Why HLL needs print ads
A new recipe for Britannia
RK Swamy BBDO loses Tata Indicom to McCann
My tenure at MPG was like climbing Everest: Sandip Tarkas
Omega celebrates moon odyssey with a moon watch
Source: The Economic Times
 
Creativity in online advertising boom
Source:Hindu
 
TRAI issues directive for transparency in telecom tariff ads.
Source: Deepika Global
 
Advocate of advertising
Source:Business Standrad
 
Online movie trailers gain prominence
Delhi-based Noshe Oceanic takes Rs 12-crore No Marks account
Source:Agency faqs
International News
Banana Republic Sponsors New Reality TV Show
J.P. Morgan Chase Puts Ad Work In Review
Coke's C2 Fires First Shot In Halfway Cola Wars
Supreme Court To Hear Beef Ad Program Case
Fallon Loses Subway Ad Account
Restaurant Group Opens Review For $25 Million Account
Source: Ad Age
 
Ogilvy Gets BP Vote of Confidence
Subway, Fallon Part on $220 Mil. Account
Media Shops Make Broadcast Nets Sweat
Coke to Debut C2 Campaign
  Source: Ad Week
Ad Biggies Embrace New Magazine Research, Publishers Are Concerned
AdTech-SF Features Programming-Rich Agenda, High-Profile Brands
Zoom Media Enters Family Market
Source : Media Post
 
Australia : $109m pre-election advertising splurge
Source: www.news.com.au
   
Fitzgerald signs off at the AA
Agencies manoeuvre for fresh pricing deal from compacts
  Source:Media Week (UK)
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