24 June 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 79

Adex Analysis










TV adv. in ice cream category sees 17% dip
For the Icecreams category, TV advertising shows a 17% dip from 2002 to 2003

Media, Advertising & Marketing Watch
Glycodin's new ad stresses on humour quotient
For O&M, which created the the new TVC that plays on the word "Uhu-Uhu", the hope will be that it finds an "Echo" to the success the original 'khaasi ki chutti' (off with the cough) ad delivered for cough syrup brand Glycodin.

eBay to acquire Baazee.com
Baazee was one of the few Indian companies to have survived the dotcom bust. Its founders are about to strike pay dirt. Online marketplace eBay has announced an agreement to acquire market portal Baazee.com, and its subsidiary Baazee.com India.

FT-BS to have joint ad schemes as tie-up formalised
It's official and formal now. Business Standard will not only get to access Financial Times' content, but can also rely on its marketing muscle to give its bottomlines a boost. .

Ten acquires worldwide rights for SA's tour of SL
When it come to sport acquisitions cricket is certainly the flavour of the season. Ten Sports has taken the worldwide rights to the upcoming South African tour of Sri Lanka in August.

TV Ratings
Top 10 Programmes (6 June 2004 to 12 June 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (6 June 2004 to 12 June 2004)
Star Plus
Sony
Sun TV
Gemini TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
DDB to go in for second agency in India
Event branding creates place for itself
Cannes: AIDS ad nominated
Mars plans to sell flagship brands in India
Dabur clicks away price, supply glitches
Source: Economic Times
   
Govt plans Rs 12-cr ad blitz
Mobile, beer ads kick off Cannes Lions honorees
Source:Indian Express
 
Mumbai ad makes it to Cannes Festival
Source:Mid-day
 
Price wars fail, FMCG grapples for growth
Source:Times Of India
 
More on Cannes
A Perfect move?
The ice-cream punch
Source: Catalyst
Emami appeals against HC order on Amritprash TV commercial
Cons in the fine-print of credit advertising
Rasna introduces vanilla `Cola Cola'
LG Care aims Rs 150-cr revenue
Source: Hindu Business Line
   
eBay Bets $50 Million On Baazee
Source:Financial Express
 
O&M, Burnett claim three Bronze Lions for India in Press and Outdoor
Telugu news channel from Vaarttha slated for launch before year-end
Source: Agency Faqs
 
21 film personalities to push LG Care products
eBay buys Baazee for $50 million
Source:Business Standard
International News
Jwt Wins $46 Million Stouffer's 'Red Box' Account
Grand Prix Print & Outdoor Ad Winners Announced
Source: Ad Age
   
GCC states spending more on advertising
  Source: Lebanon Daily Star
   
Scripps Expects 30 Percent Ad Revenue Jump in Second Half
  Source: TV Week
   
Stouffer's Awards Red Box to JWT
  Source : Ad Week
   
S&N plans £8m Foster's television campaign
  Source : The Scotsman
   
KOREA: LG Ad begins 1st total ad group here
  Source : Asia Media
Advertising.com Launches Branding Plus
Coen: Upgrades Ad Outlook, Proclaims Dot-Coms 'Are Back'
  Source : Media Post
   
Taxi up for 4 ad awards at Cannes
  Source: www.thestar.com
   
Eurostar launches online ad campaign through Proximity
  Source : DM Bulletin
   
Al Hayat and NetAdvantage announce online advertising partnership
Showtime signs deal with NetAdvantage for online ad sales
  Source: www.ameinfo.com
   
Ginsters opts for light entertainment
  Source: Media Week (UK)

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