TV
adv. in ice cream category sees 17% dip
For the Icecreams category, TV advertising shows a 17% dip
from 2002 to 2003
Media, Advertising &
Marketing Watch
Glycodin's new ad stresses on humour quotient
For O&M, which created the the new TVC that plays on the
word "Uhu-Uhu", the hope will be that it finds an "Echo"
to the success the original 'khaasi ki chutti' (off with the cough)
ad delivered for cough syrup brand Glycodin.
eBay
to acquire Baazee.com
Baazee was one of the few Indian companies to have survived
the dotcom bust. Its founders are about to strike pay dirt. Online
marketplace eBay has announced an agreement to acquire market portal
Baazee.com, and its subsidiary Baazee.com India.
FT-BS
to have joint ad schemes as tie-up formalised
It's official and formal now. Business Standard will not
only get to access Financial Times' content, but can also rely on
its marketing muscle to give its bottomlines a boost. .
Ten
acquires worldwide rights for SA's tour of SL
When it come to sport acquisitions cricket is certainly the flavour
of the season. Ten Sports has taken the worldwide rights to the
upcoming South African tour of Sri Lanka in August.
TV Ratings
Top 10 Programmes (6 June 2004 to 12 June 2004)
Doordarshan's
Top 10
Top
10 In All TV Homes
Top 10 in Cable & Satellite Homes
Top 100 Programmes (6 June 2004 to 12 June 2004)
Star
Plus
Sony
Sun
TV
Gemini
TV
Source: www.indiantelevision.com
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