17 June 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 74

Special Report










'Fundoo' ad words not without meaning
Apparently meaningless words are cropping up in ads. So is the going getting better for gibberish?

Media, Advertising & Marketing Watch
[V] mascot Simpoo joins the Peta brigade
After sporting 'only Shakahari (vegetarian) music videos' tag, Channel [V] has taken its vegetarianism status a step ahead.

ESS wins global TV rights for Asia Cup
Rights, which include global TV broadcast, radio broadcast and on-ground sponsorships, reportedly cost ESS $ 9 million.

Sony bags worldwide TV rights to 'Holland Cup'
'To be held in Amsterdam from 22-29 August, featuring India, Pakistan, Australia. Acquistion cost estimated to be $ 3 million.

[V] lends support to 2007 Special Olympics in China
In China, Channel [V] has joined hands with international basketball superstar Yao Ming and Asia’s top-notch artists, including Leon Lai and Halem Yu, to support the 2007 Special Olympics World Summer Games in the All Star Rally.

TV Ratings
Top 10 Programmes (30 May 2004 to 5 June 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30 May 2004 to 5 June 2004)
Star Plus
Sony
Sun TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Hamam's new promo
`Unrealistic pricing cause for FMCG sector woes'
Amitabh is new brand ambassador for Eveready
Source: The Hindu Business Line
   
Hutch plans campaign to promote Champions Trophy
Source: Hindu
 
Advertising contacts with Chidambaram?
Source: Times of India
 
Pushpinder Singh leaves O&M to join Ambience as national CD
MAX decides to dabble in Hindi dubs too
Source: Agency Faqs
O&M's Pushpinder Singh moves to Ambience
Big B to endorse Eveready
Hutch to launch cricket promo
The Cannes contenders for the Gold Lion
Source: Economic Times
 
In fine fettle
Marketing that mobile
Leo and Lions
More josh
Wheeling them in
UP CLOSE and singular
Source: Catalyst
 
Rural Marketing Strategies Need To Be Customised
Source:Financial Express
International News
'Advergaming' Gains Ground As Message Medium
FTC Rejects Idea Of 'Do Not E-Mail' List
Ceo Of Burrell Communications Steps Down
Source: Ad Age
   
Outdoor Industry Continues Strong, Steady Growth Into First Quarter
Survey: Men More Likely To Accept Tracking For Ad Targeting
Heinz Warms Up To Starcom, Assigns Planning For Frozen Foods Unit
  Source : Media Post
   
NY Times Reports Higher Ad Revenue
  Source : Springfield News Sun
   
Pistons Get Wheaties Box
  Source: Brandweek
   
Advertising recovery has Johnston on a roll
  Source :The Scotsman
WPP's Ogilvy & Mather China Acquires 51% of Fujian Effort
  Source :Bloomberg
   
NAB Urges Nielsen to Delay LPM Launch
BBH, ING Call It Quits
Richards' Advice: Stay Independent
  Source : Ad Week
   
UK Aegis Grp Doesn't Plan To Cut Stake In HK Qin Jia Yuan
Source : Seattle Times
 
Top Advertisers to Spend Less on TV
  Source:Reuters
   
Swish Group swoop on GRV Media
  Source:egoli.com.au
   
CHINA: Carat Media sees China sales boost
  Source:Asia Media

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