7 July 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 89















AdEx Analysis










Ad spend for document segment dipped in '03
Advertising in the document segment on TV registers a dip by 80 per cent in 2003 as compared to 2002

Media, Advertising & Marketing Watch
Star TV wins approval to set up ad firm in China
The Hong Kong-based Star TV is set to launch an advertising firm in China. The News Corp broadcaster has won the approval to launch China's first wholly foreign-owned advertising company, as part of the country's Closer Economic Partnership Arrangement (Cepa) with Hong Kong.

FICCI survey projects growth in FMCG sector
A recent survey of industries in the Fast Moving Consumer Goods (FMCG) sector conducted by the Federation of Indian Chambers of Commerce and Industry (FICCI) has shown positive growth trends and signs of recovery in various segments during April-March 2003-04.

CNBC APAC has new acount dir, ad sales for Thailand
Business news and information network CNBC Asia Pacific has appointed Nartwanee Chantharojwong as account director, advertising sales, based in Bangkok, Thailand, in conjunction with the opening of its Bangkok sales office.

Executive Dossier
"If we bag BCCI rights then there would be enough cricket to justify a separate sports channel"
Interview with SET India CEO Kunal Dasgupta

TV Ratings
Top 10 Programmes (20 June 2004 to 26 June 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20 June 2004 to 26 June 2004)
Star Plus
Sun TV
Sony Entertain
MAX
Gemini TV
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Emami rolls out first ad campaign with Bachchan
Source:Hindu Business Line
 
Lodestar bags top honours
Source: News Today
 
Big B endorses Emami for Rs 12 crore
Source: Rediff
 
IT’s In Fashion, NIFT Gets Tech-savvy
Source: Financial Express
The era of screen advertising may dawn soon
Smarties plan £2 mn media budget
Bachchan to endorse Emami oil
St Luke takes on the green initiative
Ready to 'Fall in Love again' with new Esteem TVC?
Hot dog campaign creates waves
TAM launches new edition of Media Xpress
Source: Economic Times
 
Shaw Wallace Distilleries appoints Lodestar as media agency
Cybermedia emerges as leader among Indian business magazine publishers: Survey
Animation to lose innocence at Animax
Source:Agency Faqs
International News
FedEx Hits the Road to Tout Kinko's
Interpublic's Coughlin Came Up Short in Power Struggle
  Source : Ad Week
   
General Motors Boosts Hispanic Ad Spending
Source: Ad Age
   
China advertising reports speedy growth in past decade
  Source: english.eastday.com
   
Forzani fined for misleading advertising
Source: www.cfcn.ca
   
Columbus Advertisers Ban Peta's Billboard Attacking Iams Pet Food...
  Source: PETA
PAKISTAN: APNS deplores continuing ad ban
  Source:Asia Media
   
527 Groups Take To The Web In Preparation For 60-Day Pre-Election Onslaught
Affiliate Marketing: A Better Pay-For-Performance Model Than Search?
  Source: Media Post
   
Tories could scrap Communications Act
Trinity Mirror raids IPC for senior ad roles
  Source : Media Week (UK)
   
Wimbledon Men's Final Ratings Rise
NBC Promotes Olympics Coverage with Mini-Movie
  Source : Daily Star, Lebanon

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