3 August 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 8
















Media, Advertising & Marketing Watch










Lemon to handle all creative duties for Zoom channel
Lemon Communications has acquired the creative duties of the yet to debut lifestyle channel Zoom, following a multi-way pitch held earlier (February) this year.

Alpha Bangla's 'Megh Malhar' makes viewer connect
Zee's Bengali arm - Alpha Bangla, in a bid to connect with its viewers, organised a festival to celebrate the monsoons- 'Megh Malhar'. A unique and colourful festival was held at Aquatica, which is touted as the largest water park in the Kolkatta.

SC lifts ban on sale of gutka
The Supreme Court yesterday, in a judgement lifted the ban on sale of gutka and pan masala in some states, including Maharashtra.

India Games to market 'Spider Man 2' games
It looks like SpiderMan is weaving his web towards wireless arena. India Games has entered into an agreement with Columbia Pictures and Marvel comics to bring SpiderMan 2 to the wireless gaming.

Publicis Groupe reports growth of 4.5 per cent for Q2
Publicis Groupe which claims to be the world's fourth largest communications group, as well as a leader in media counsel and buying has announced that revenues in the second quarter of 2004 were EUR 981 million compared with EUR 965 million for the same period last year. This marks an organic growth of 4.5 per cent.

TV Ratings
Top 10 Programmes (18 July 2004 to 24 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18 July 2004 to 24 July 2004)
Star Plus
Star Sports
Sony Entertain
Sun TV
MAX
ESPN
Gemini TV
Star Gold
Source: www.indiantelevision.com

Today's Newsbreakers.......India
`Ad industry needs to change client perceptions'
SC verdict on gutkha, pan masala — Manufacturers hail ruling
Maharashtra to file petition against SC judgment on Gutka ban
Barista Coffee brews Rs 250-cr expansion
Source: The Hindu Business Line
   
 
Dentsu Looking to Acquire Ad Agencies in US
Source: The Economic Times
 
rmg david, Grey, Mudra South, JWT Mumbai, Canco finalists at NY Fest
Jaydeep Chaudhuri of Madison Media joins MAXUS, Bangalore
Reality TV taps into Indian realities
Source:Agency Faqs
   
Tapping The Power Of Experiential Promotion
Fresh Foam: Dabur To Join Shampoo Price War
Havas Seeks Allies For Grey Global Bid
States Cannot Ban Gutkas & Pan Masalas Permanently: SC
‘Satyam’s Brand Image Needs To Be Further Spruced Up’
Source:Financial Express
International News
AOL completes $435M Advertising.com acquisition
  Source: Bizjournals.com
   
Kitkat to Drop Famous Advertising Slogan
  Source: The Scotsman
   
When Will They Learn? Mobile Advertising Is Not Mobile Spam
  Source: The Feature
   
Ford, GM Get Rolling on Hybrid Debuts
  Source : Ad Week
   
ITV display a sixth sense for sponsorship
Digital radio ad ticked off for "CD-quality" claims
  Source : Media Week (UK)
Grown-Men Mags' Ads Up
  Source: www.searchenginewatch.com
   
Marketers Reveal Dark Side Of Search, Cast Shadow On Agencies
IAB/MediaPost Introduce OMMA Awards
  Source: Media Post
   
Forbes.com Puts Advertiser Links in News Stories
  Source: Direct Marketing News
   
Ad Strategy Makes Google a Powerhouse
  Source: San Jose Mercury News,
   
Consumer is King of U.S. Media
  Source: FT

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