Vidyasagar is Star India head of mktg, comm
Star India's head of its Tamil channel Vijay TV is now in charge of marketing, channel communications for the entire network.

Aaj Tak shining: AC Nielsen study
AC Nielsen's study 'Perceptions of News Channels in India' puts Aaj Tak ahead of the pack on most parameters.

BBC World launches election-time marketing endeavour
BBC World in its marketing endeavour this week launched a campaign highlighting its global coverage on the Indian elections. Through its hourly news bulletins and other special programming, the BBC's 24-hour news and information channel is providing viewers with a perspective on the domestic and international implications of the nationwide poll

DVRs could trigger Internet ad boom: Forrester study
Digital video recorders (DVRs) like TiVo are expected to revolutionise media buying strategies.75 per cent of US-based advertisers interviewed plan to cut spending on TV commercials by 20 per cent in the next five years

ICC releases most World Cup money owed to BCCI
The International Cricket Council (ICC) has released almost the entire amount it had withheld to the Indian cricket board from last year's World Cup, following a damages dispute.

Top 10 Programmes (11 April 2004 to 17 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11 April 2004 to 17 April 2004)
Star Plus
Sony
Ten Sports
DD1
Sun TV

Source: www.indiantelevision.com