17 Oct 2002 Volume: 3 Issue : 59





















Todays Newsbreakers India
Media, Advertising & Marketing Watch
Publicis to shut down DMBB
Legendary ad agency D'Arcy, Masius, Benton & Bowles, which created the image of Santa Claus as we know him today, will soon down its shutters... More

Mad River inks sponsorship deal with Eco-Challenge
Respect for nature without taking oneself too seriously - is what Mad River hopes to communicate to consumers through its recently signed sponsorship agreement... More

Headlines
Chandra needs to carry his team with him
Jettison deadwood, improve morale, build bridges with TV, advertising, media communities - just some of the tasks that Zee chairman Subhash Chandra will need to get cracking on... More

Delhi may also see DD Sports off Hathway
After Mumbai, it's Delhi that is the bone of contention. With no agreement in sight, DD Sports looks likely to go off air on Hathway cable networks in the Capital as well on Thursday... More

Bhagyashree, hubby turn TV producers
Bhagyashree is creative head and hubby Himalaya producer of Kagaz Ki Kashti, the new daily soap to be launched on Sahara TV in November... More
APTN appoints senior producer for S Asia
Andy Drake has been appointed as the senior producer for South Asia, by Associated Press Television News (APTN), the international video arm of the Associated Press... More

Star Plus now available in Australia, NZ
The Indian expat community in Australia and New Zealand can now tune in to India's leading Hindi entertainment channel... More

2 Indian professionals bag broadcasting fellowships
Two Indian broadcasting professionals have made it to the One World Broadcasting Trust's fellowships for October - November 2002, from among 120 entries received globally... More

Saregama eyes TV software and films
The Saregama Entertainment Company has decided to venture into the world of television and film software... More

MGM channel to launch in Germany, Austria
MGM Worldwide Television Distribution and Premiere, the leading pay-television provider in Germany and Austria have entered into a long-term, multi- faceted agreement to launch the first ever MGM-branded channel in Germany, the largest cable and satellite market in Europe, as well as in Austria... More

BBC launches new language training software
BBC Worldwide, the chief commercial arm of the BBC has launched Doki - a Flash-based language training software that is available on its new consumer e-learning portal, www.bbclearning.com... More

Technolog Update
BSkyB deploys online customer services applications More

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Other Headlines
Chitranjali Sets Up Virtual Studio More
DD To Analyse Past Mistakes Before News Channel Revival More
Synfosys Zeroes In On Net, Enterprise Applications More
IMF To Run On i-flex Product More
India Signs IT Pact With Romania More
Baskin Robbins Scoops Up New Retail Strategy More
New Balance: Finding Favour With Grass Roots Marketing More
Projects ‘Kisan’, ‘Highway’ To Drive Exide Sales More
Thinking Big: Fun Foods To Expand Product Line, Eyes Exports More
NITIE Course For IT-based Entrepreneurship Ventures More
Bharti Mobile To Launch Airtel Convertible Plans More
Source: Financial Express

Madura Garments unveils new strategy More
L&T to build Delhi's longest flyover More
Ranbaxy forms 50:50 JV with Adcock Ingram More
 Source: www.moneycontrol.com

Dhar & Hoon launches media arm More
Prime Time-IP Media Services gets aggressive, sets sight on new media More
Satya Paul launches women’s apparel range in Mumbai More
Source: www.agencyfaqs.com

Ranbaxy arm in marketing venture with Adcock Ingram — To sell anti-AIDS drugs in South Africa More
Coca-Cola sees India as strong growth market More
L&T bags power line contract in Abu Dhabi More
GTB launches `e-Remit' More
AirTel woos pre-paid users thru Convertible Plans More
Source: The Hindu Business Line
Right click: Microsoft to redefine local operations More
TVS to ride into China, Indonesia More
Dabur plans to revitalise Chyawanprash More
Tatas to lease Bharti network for NLD More
Videocon eyes sick sugar mills in Maharashtra, Bihar More
Murugappas rope in Wipro's Pai More
Source: The Economic Times

Thought for the day

"Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward."
- Robert W. Sarnoff

Other Newslinx International

Arnold Acquires Some Clients, Staff of Earle Palmer Brown More
BaylessCronin Picks Up Discovery Work More
Fallon, BBH, Saatchi Pitch Sony Europe More
Four Agencies Vie for Electrolux More
Source: www.adweek.com

Jason Kidd Nets Milk Ad More
Source: www.brandweek.com

Disney radio aims to cash in on pester power More
 ASA bans raunchy Vodafone ads More
'Low profile' Pickard surprises advertisers More
Source: www.mediaguardian.co.uk

Chief of Advertising Sales Is Leaving CBS More
Source: www.nytimes.com









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