Bhagyashree, hubby turn TV producers

MUMBAI: With Kagaz Ki Kashti (KKK), the new daily soap to set sail on Sahara TV, Bhagyashree has adorned the role of creative head and hubby Himalaya that of producer.

The serial made under their banner Shrishti Entertainment is all set for launch at 10 pm on 4 November 2002. The serial has a budget of a whopping Rs 50 million plus and is scheduled to have 268 episodes for one year.

Bhagyashree and Himalaya also have another soap called Tanha Dil Tanha Safar, a joint venture with UTV and five medium budget films in the pipeline. While Himalaya, last seen with Bhagyashree on the big screen, will refrain from acting on the small screen, he plans to don the greasepaint for his forthcoming films.

The soap which has three K's( the most popular and deemed auspicious letter nowadays)claims to be different from the ongoing saas-bahu sagas currently on air. The story revolves around Arti (played by Bhagyashree), a small town girl whose childhood sweetheart returns from the US with a girlfriend, thus forming the predictable love triangle. The story goes on to focus on Arti's battle to win him over and the many challenges she faces. Apart from being packed with the usual twists of heartaches, family melodrama and the likes, the serial's USP are songs created especially to add glamour and depth to the serial.

"The title has been inspired by the evergreen ghazal kagaz ki kashti by Jagjit Singh and Chitra Singh as it brings out the essence of the serial. We are trying to show how each and every individual nurtures some childhood dream and how one is forced to change oneself, to adapt to the surroundings, sometimes turning into individuals one really doesn't want to," says Bhagyashree. " We hope that the serial will be able to garner an impressive viewership for the channel, just like some soaps have managed for channels like Star and Zee " she adds

The soap has an impressive star cast like Govind Namdeo, Salim Shah, Maru Sheikh, Rajiv Varma and Ritu Raj to name a few.

" We endeavour to show love in all its colours. It emphasises the love and affection that exists between a father and a daughter, siblings , husband and wife , family members etc and how in spite of their many differences , they are always there for their loved ones in times of need," says KKK producer Himalaya."Though the original concept is mine , the screenplay and dialogues have been written by Parveen Sethi, " he adds.

"Each and every character of the serial is well etched and has an important role to play. Not one character can claim that his or her role is in any way less significant than the other. They are characters the audience will be able to identify with ,they are characters with shades of grey and not the usual black and white," claims Bhagyashree.

Latest Reads
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories