27 Nov 2002 Volume: 3 Issue : 85



















Todays Newsbreakers India
Young Turks
The third in indiantelevision.com's series profiling the brightest and the best among the youth brigade in the Indian television industry, focuses this time on Rohit Bhandari, the young ad sales head of AXN.
More

Media Advertising & Marketing watch
ESS announces ‘Cricket Sabha’ elections
Although the rights to the World Cup have been bagged by MAX, ESPN and Star Sports are hoping to cash in on cricket fever with a unique promotional show - ‘Cricket Sabha’ election - that kicks off tonight... More

MAX's Gully cricket comes to Mumbai
After touring five cities in round one, MAX’s Gully Cricket will be in Mumbai for the second round on 30 November with brand ambassador Kapil Dev... More

Headlines
Convergence will take time: Mahajan
India will have to wait for at least six months before having a legislation to regulate and govern the convergence space... More

Unclear when CAS bill will come up for debate
The I&B ministry has got the CAS bill listed on the agenda of business of the Upper House (Rajya Sabha) of the Indian Parliament. But when will it be discussed? ... More

DD, MTV tie up for AIDS concert telecast
For the first time ever, Doordarshan has agreed to telecast one of music channel MTV's concerts, in a prime time 90-minute weekend slot on DD National... More

NDS opens testing centre in Korea
News Corp technology arm NDS today announced the opening of its set-top box (STB) testing and integration laboratory in Seoul, South Korea... More

Tube Talk
SA-Lanka ODIs kick off Wednesday on ESPN Star Sports More
Source: www. indiantelevision.com

Other Headlines
Usha to focus on low-end solar, gas water heaters More
Second-hand CV market gathers speed More
The new love affair More
Hunting the Pairs More
What lies beneath More
 A change of Ambience More
Smaller clients More
CSB launches 3 new e-age products, to focus on retail credit More
Source: The Economic Times & Brand Equity

Mudra, Chennai, scoops up Rs 2-crore worth of new business More
 Source: www.agencyafqs.com
Amrit To Aggressively Focus On UHT Milk Segment More
LG Plans Manufacture Of Direct Cool Fridges In India By 2003 More
‘Poor Communication The Number One Reason For M&A Failure’ More
Glaxo Spins Brand Promos For Boost With Cricketers More
Sun-n-Sand Hopes To Retain Holiday Inn Brand Magic, Customer Loyalty More
 Source: Financial Express

Himalaya Drug to expand overseas business More
Source: www.moneycontrol.com

ITC tailors brand to tap apparel mass mart More
Yahoo! India chief Chandnani exits More
Duke set to extend brand range More
Gillette set to sell Geep brand More
Morphing software More
 Source: Business Standard
Sachin takes guard More
Southern markets power Brand Boost More
M&M bets on Bolero Sportz More
Malayalam e-mail services launched More
Reebok programme to promote walking More
Challenges of taking life insurance to small towns More
Hosiery maker Rupa eyes premium innerwear market More
 Philips mulls indigenous production of new generation lights More
 Source: The Hindu Business Line
Thought for the day

"Advertising is legalized lying".
- William Allen White
Other Newslinx International

International Headlines
Publicis Picks Up Cadbury Account More
Nextel Hires Roth Associates For Marketing Assessment More
MCCann-Erickson Worldgroup Names Cfo More
Eight Agencies Pitch For Oakland A's Account More
S.F. Chronicle' Parts With Agency, Opens Review More
Ad Trade Groups Explore Consolidation More
Source:www.adage.com

Triarc To Acquire Major Arby's Franchisee More
Source:www.brandweek.com

Lame-Duck D'Arcy to Take Cadbury Biz More
With Avon Role Growing, Wieden Adds Senior Staff More
Analog Devices Mulls 4 for Creative More
Monster.com to Return to Super Bowl for 5th Straight Year More
Source:www.adweek.com

Web firms promise increased advertising More
Source: www.mediaguardian.co.uk

Yahoo! ordered to pull 'offensive' TV ad in UK More
Source: www.zdnet.co.uk

Ad of the week: Brylcreem restyles its appeal More
Source: www.money.telegraph.co.uk










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