Television

DD, MTV tie up for AIDS concert telecast

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/11/Untitled-1_7.jpg?itok=JsE9H0Ln

MUMBAI: For the first time ever, Doordarshan has agreed to telecast one of music channel MTV's concerts, in a prime time 90-minute weekend slot on DD National.

The MTV Music Summit for AIDS, to be held to coincide with World AIDS Day on 1 December, will be telecast on the music channel on 13 December and on the public broadcaster on 15 December. DD Sahyadri will also carry the 90-minute telecast, although the date and time are yet be finalised, according to MTV India managing director Alex Kuruvilla.

A star-studded line up of pop music artists, Bollywood gliterrati and MTV veejays will entertain crowds at the MMRDA grounds for five hours on 1 December, interspersing the music items with public service announcements related to AIDS. The Avert Society, a USAID funded organisation that works to reduce the impact and control the prevalence of HIV/AIDS in Maharashtra will be presenting the event jointly with MTV for the second year in a row.

A multi-media strategy, including radio (a tie up with Go 92.5 FM), outdoor, print and on air (messages through all MTV programmes) has already been put into place to create awareness for the event and after, says Kuruvilla. Like last year, the Family Health International, will track the response from the event, aimed at creating awareness among youth, through exit polls, as well as by monitoring the number of households reached. With DD agreeing to telecast the event, the awareness should penetrate over 70 million homes this year, says Avert Society project director K Vaidyanathan. MTV's reach of 23.5 million homes in the country is also expected to add to the awareness level.

The event is a continuation of MTV's global initiative of spreading awareness about the disease. A similar event was held by MTV in Cape Town over the last weekend, and another is lined up in Seattle on 27 November. Among the artistes who will perform on 1 December in Mumbai are Alisha, Bombay Vikings, KK, Mehnaz, Shaan, Shankar-Ehsaan-Loy, Silk Route, Shweta Shetty, Hema Sardesai and Vasundhara.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi_0.jpg?itok=acT3ghwD
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/pankaj_0.jpg?itok=akmjLFqk
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/btvi.jpg?itok=01lFEmQF
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/amit.jpg?itok=Bc-I-Qas
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/BTVI.jpg?itok=ZZwPD5K2
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/star.jpg?itok=nH3qWMLI
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/laliga.jpg?itok=x-xZDNBY
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/pro.jpg?itok=sugTQBrT
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/anuj.jpg?itok=-E5WfiLv
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories