21 Nov 2002 Volume: 3 Issue : 81




















Todays Newsbreakers India
Media Advertising & Marketing watch
Madison for astute use of radio by advertisers
Car owners may not turn out to be the largest audience segment for radio in the country, but they are the ones that advertisers are most likely to target, if a Madison study is to be believed... More

Headlines
Star Plus drives improved Asia bottomline
Star, Rupert Murdoch's Asian pay TV platform, has declared a 27 per cent reduction in quarterly operating loss for the quarter 1 July to 30 September this year compared to the corresponding period last year... More


BBC revenue growth in 2002 'significant'
Continuing to be bullish on the Indian market, BBC World feels that the subcontinent still offers the channel great potential in terms of revenue and audience... More

Thursday World Television Day
The first television telecast may have actually happened sometime early last century, but it is 21 November which is celebrated as World Television Day as proclaimed by the UN General Assembly in 1996... More



Source: www. indiantelevision.com

Other Headlines
Mudra Bags Reliance Infocomm Ad Account
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LG To Unveil Audio Products For Mass Market By Mid-2003
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Canon To Double Distribution, Click On New Ad Strategy
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Castrol Initiates Marketing Plans To Leverage ‘Power 1’
More
Advent Bags Licensing, Merchandising Rights For ICC Cricket World Cup 2003
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Hopes Of High Sales Numbers Boost M&M
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Citibank Launches Forex Account For Residents
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Source: Financial Express

LG to enter mobile handsets mart More
Can Indian pharma compete?
More
Power plastic in your cellphone
More
Source: Business Standard & Ice World

Mudra retains Reliance Infocomm’s creative duties More
Equus Red Cell bags creative duties for Ozone’s ITIS
More
Source: www.agencyafqs.com

Reliance Infocomm ties up with ITXC for ILD calls
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Kinetic sells 6,000 Zing scooterettes in October