Television

BBC revenue growth in 2002 'significant'

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/01/BBC1.jpg?itok=wRGMHfI-

NEW DELHI: Continuing to be bullish on the Indian market, BBC World feels that the subcontinent still offers the channel great potential in terms of revenue and audience, according to a senior executive of the channel.

"Revenue has grown significantly in the (calendar) year 2002 globally. Within India, the growth has been significant and it is more significant now," Jonathan Howlett, director of airtime sales, BBC World, told indiantelevision.com today in an interview.

Howlett also said that as part of a strategy to increase audience share which will result into increased advertising revenue, BBC World is also tapping directly "tertiary and secondary markets" like Germany, the Philippines, Indonesia as also parts of Eastern Europe.

According to Howlett, India becomes more significant as a market for BBC World (India is the only market in the world where BBC is ahead of its main competitor CNN) as there is a new interest amongst advertisers and media planners for news channels as a vehicle for carrying messages.

"I see that the mental block which probably was there earlier amongst advertisers that BBC World is a niche channel and that too a global news channel is going away," Howlett said, adding, "I also see that there is a new interest for news channels (as a vehicle) in India and it is in my interest that I closely follow what is happening in the market and what the other (news) channels are doing."

A person who has come to India quite often, Howlett has sniffed out that not only is the Delhi air more clean (than when he was last here) now, but there are business opportunities in India which need to be exploited to offset some less robust markets elsewhere in the world.

"There is greater connectivity between India and the rest of the world today and vice versa," Howlett said, pointing out that the channel is getting more queries (on advertising) from companies in the US, for example, for advertising in India.

"I'd say that the Indian market is more robust than several other markets and that is why we feel there are opportunities here," he said.

Howlett feels that since BBC World is targeting the "upscale" audience in mostly SEC A and B categories, in a way even National Geographic is a competition (for BBC) in India.

According to him, the need of the hour is to focus on existing properties on the channel (like Top Gear, Asia Business News in the morning and Mastermind India) and "crystallise" them rather than go about collecting more local content.

"The agenda is to focus on India and exploit the channel as we have it rather than getting more local content or commission Indian TV production houses," Howlett said.

Does that mean that BBC is actually cutting down or going in for a status quo where its India-specific localisation bid is concerned? Howlett is quick to see the 'journalistic trap' and points out: "I am not saying anything of that sort. What I am saying is that we must focus more on the existing product rather than go about trying to change it drastically."

Though Howlett is absolutely mum on any sort of figures, making a point on relevance of India at present, he said that any given time some 40-odd brands advertise on the channel, out of which about 50-60 per cent would be from India or of those companies who want to target India.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/flix.jpg?itok=Ur43FBM_
Witness the heart-warming bond unfold in the epic-adventure movie Alpha premiering on &flix, &Privé HD and Zee Café

Amidst the vast wilderness, the survival of the fittest truly determines life and death. But what happens when your fight for survival brings with it the dangers of the wild? Witness a young boy unleash his inner warrior and struggle as he travels through treacherous landscapes in the epic-...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/smriti.jpg?itok=PZiuoicm
Smriti Mehra elevated to Executive Vice President, Focus at Network18

After stints with Discovery Channel, Arré and Turner Broadcasting, Smriti Mehra returned home to Network18 Group last year. The company today announced her elevation as EVP – Focus, to head revenue. She will report to Priyanka Kaul – President, Marketing & Special Projects, Network18.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/ganga.jpg?itok=H7BNoB2s
Big Ganga launches 4 new Bhojpuri shows

Big Ganga, ZEE Entertainment Enterprise Ltd’s Bhojpuri general entertainment channel in Bihar, Jharkhand, and Purvanchal is all set to cater to the demands of its audience for original content with two hours of weekday and one hour of weekend with four new shows.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/t_tv_punjabi.jpg?itok=S7j173Rc
New FTA channel T TV to focus on Punjabi audience

T TV, Taur Punjab Di, is the latest 24 hour free to air channel being launched by Teleone Consumers Product Pvt Ltd which is a part of DV Group of companies and is aimed at providing quality entertainment to the north Indian audience.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/re.jpg?itok=ab6NQhhE
ARG Outlier Media writes to TRAI, accuses News18 India of flouting landing page directive

ARG Outlier Media Asianet News, which owns channels like Republic TV, Republic Bharat among others, has accused TV18 Broadcast Ltd of flouting Telecom Regulatory Authority of India’s (TRAI) 3 December 2018 directive to broadcasters and distribution platform operators (DPO).

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/abby.jpg?itok=9MZhUc6j
“ABBY AWARDS 2019” announces the illustrious Master Jury for the Creative ABBY’s

The gold standard in advertising awards, ABBY Awards 2019 that celebrates creative excellence in the category has announced an illustrious master jury for the upcoming edition.

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/discvoeryu.jpg?itok=IQ7Sndek
Discovery India unveils unique short-form video destination on Dailyhunt app; Discovery Plus creates waves on the digital media

Discovery Communications India (DCIN), country’s leading factual entertainment network, has entered into a unique partnership with India’s No 1 News and local content discovery app – Dailyhunt.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/ele.jpg?itok=Zm4iItwH
Analysis: Latest news television trends and consumption patterns

The FICCI M&E 2019 report says that 43 percent of the 885 private TV channels in India are ‘news channels’. It further states that news, which commands a 7 percent share of viewership, garnered a disproportionately high share of advertising volumes.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/motu.jpg?itok=J_d92mnz
Kids prefer home-grown content, feature films on TV

The TV industry is growing and so is kids’ viewership. Since 98 per cent of India is still single TV homes, co-viewing is extensive and leads to better targeting options while demand for localised content and regional content are a boon to creators. Broadcast Audience Research Council (BARC) India...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories