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| .77 March 2002 | Volume: 2 | Issue : 9 |
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Court rules against Sony in Shubh Vivaah case; Taal gets some lead time Sony Entertainment Television suffered a setback today after the courts ruled against it in a copyright violations case. More Entries sought for 27th Rapa Awards The 27th Rapa (Radio and TV Advertising Practitioners Association of India Ltd) Awards presentation is to be held in the month of May. More DD channels migrate to Insat 3C The state broadcaster is in the process of switching satellite loyalties. More AIR Internet service set for facelift Prasar Bharati has invited global tenders from Internet facility providers to upgrade the AIR Internet service to a multi-channel multi-lingual Internet radio station providing streaming audio. More BSE imposes 25% margins on 4 media scrips The Bombay Stock Exchange (BSE) has imposed special margins on 33 scrips, including four media shares. More Hallmark enters blockbuster arena with Courage Under Fire The Gulf War drama,starring Academy Award winner Denzel Washington and Meg Ryan, marks a shift in channel programming, which has so far been targeted either towards children or the entire family. More Behind the Scenes The war of the mythos has begun, and DD readies to join the battle with 'Aamrapali'. Amar travels back in time to Film City where the epic is taking shape. More Technology Update CableLabs completes video-on-demand specifications Metadata aims to create a common approach to handling descriptive data associated with on-demand video events. Benefits could include reducing VoD operating costs and content encoding costs. CableLabs has formed a royalty-free Intellectual Property Rights (IPR) pool. More Intelsat announces new internet trunking service The offering benefits Internet Service Providers by combining segment and ground segment capabilities. Intelsat plans to make this service available in the Indian sub-continent during the second quarter of 2002. The service is intended to give customers a one-stop shopping solution for Internet access through satellite. More Media, Advertising & Marketing Cartoon Network mixes brand promotion with festival of colours Cartoon Network has announced a contest in association with Max Magik to celebrate the Holi festival. More than 2,500 limited edition Cartoon Network-branded 'pichkaris' (water guns) will be given away. More Tube Talk More power to women on HBO HBO will celebrate 8 March, International Women's Day with a slew of women oriented films. The action kicks off with 'Little Women'. 'Grace Of My Heart' showcases Illeana Douglas as singer Carole King. More HBO runs the Oscar Marathon this month HBO has announced a special programme line-up in the lead up to the Academy Awards. The promotion, called Oscar Marathon, will see 32 movies that have won an astounding 33 Oscars and 123 Oscar Nominations being telecast on the channel. More INTAM Top 100 Ratings (18 - 24 Feb 2002) Star Plus Sony Sun TV Zee TV Gemini Eenadu TV DD1 DD Sports Zee Cinema Source: www. indiantelevision.com Dil chahta hai kuch thanda, thanda cola More LG targets Rs 1350cr sales in 2002 More Essel Group’s media a/c goes to Madison More Bajaj Allianz rides piggyback on MUL More Sony to make only flat screen CTVs More Source:The Economic Times Entertainment business hit in Gujarat More Sony may launch PS2 online svc today More Source:The Times Of India Samsung On Ad Blitz To Spur Growth More Business Today to launch second issue of India Inc: The Next Big Leap More Source:www.agencyfaqs.com Reader promotions help Hindi Dailies mop up sales More Source:www.exchange4media Toyota lines up Rs 500 crore EOU units More Nestle India Q4 net up 134% More Pepsi to uncork campaign for lemon cola More New Coke ad to be launched Thursday More IOC, Reliance close to truce on marketing More Source:The Business Standard 24/7 to expand India operations More Bharti Telesonic, Escotel group sign pact More Source:The Business Line Toyota to set up export unit in Karnataka More Videocon stake in Matsushita set to slide More Source:The Hindu Business Line
Skating Star Will Represent Multiple Products More FTC WHACKS PROFESSOR WONDER Wonder Bread Settles on Memory-Improving Nutrient Claim Wonder Bread's advertising is going to get a little more ordinary after Interstate Bakeries Professor Wonder spoke to children from both the TV and the Internet. More READER'S DIGEST FOLDS BABY BOOMER TITLE 'New Choices' to Publish Final May-June Issue Reader's Digest Association today announced the closing of New Choices, its lifestyle title aimed at the 50-plus market. More MULLEN GETS ENTIRE WACHOVIA ACCOUNT Wachovia Corp., Charlotte, N.C., has selected Interpublic Group of Cos.' Mullen/LHC, to handle its estimated $60 million to $75 million account, an executive close to the situation said. More HAVAS REPORTS LOSS OF $50 MILLION After hefty writeoffs for restructuring and goodwill, Havas Advertising announced a net loss of $50.6 million for 2001, compared to a net profit of $78 million for the previous year. More TOP MARKETING EXEC PARTS WITH ALLIED DOMECQ Allied Domecq Spirits & Wines USA has parted ways with one of its top marketing executives, a spokesman for the marketer said More Source: www.adage.com Pan-Asian insurer credits Lowe with regional biz SINGAPORE - Pan Asian insurance brokers The Zuellig Insurance Group has handed a regional corporate. More Coca-Cola signs pact with Dracula theme park BUCHAREST - Coca-Cola Co. has secured the exclusive rights on soft drinks sales for Romanian theme... More Poland is second market to launch new format for Big Brother WARSAW - The Big Brother show is undergoing a transformation in Poland in what... More Russian off-road auto maker choses Burnett for first ad campaign MOSCOW - Russia's leading off-road carmaker Ural's Automotive (UAZ), has awarded... More Top Egyptian mobile phone company calls Burnett CAIRO - Leading Egyptian cellular phone operator Mobile Services, known as MobiNil, has awarded the... More Source: www.adageglobal.com Ad Execs' Musical Chairs Continues Jeff Lucas has become USA Networks Inc's latest president of ad sales, USA Entertainment announced Wednesday. More Source: www.multichannel.com Apple, Mastercard, UPS Among New Oscar Sponsors Advertisers paying an average of $1.3 million per 30-second spot. More Mazda Drives Cross-Media Deal With Disney TV, radio, print, online and in-store involved in sweeping program More Source: www.mediaweek.com The Sun tops poll as 'most intrusive' The Sun is overwhelmingly seen as the newspaper most likely to intrude on people's privacy, according to a major new study on behalf of the BBC and various media watchdogs. More ASA slams brakes on South West Trains ad Another train operator has been lambasted by advertising watchdogs for misleading the public... More Child's play and teenage kicks James Powell, marketing executive at BMRB, examines the differences between how children in the UK and the US consume media and use new technology More Source: www.mediaguardian.com New law protects online buyers Consumers who get into a legal dispute with a foreign company when buying goods online can now have their case heard in their country following recent changes to the Brussels Convention. More Source: www.europemedia.net |
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