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| .7 26 March 2002 | Volume: 2 | Issue : 21 |
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Ten Sports launching 1 April Based in the UAE but built specifically for India. Launching 1 April is Taj Entertainment Network (Ten) Sports, a channel that has the subcontinent as its target of coverage. More BBC World unveils weekend specials for the summer BBC World does not plan to be content with a barrage of India specific programmes this summer, it would seem. More Oscar eludes Lagaan; but benefits Star Movies Lagaan may have lost to No Man's Land at the 75th Academy Awards, but Star Movies certainly reaped the benefits of the frenzy that accompanied the nomination. More Tube Talk Media, Advertising & Marketing Watch ESPN Star Sports plugs soccer and racing in Hong Kong, Singapore ESPN Star Sports has launched an intensive outdoor and print campaign in Singapore and Hong Kong targeting both the sports fan and the potential sports viewer for the Formula One motor racing and English Premier League. More Source: www. indiantelevision.com Other Headlines HLL open to buyback; but not now: Banga More RPL proposes to set up 5,000 retail outlets More Pepsi to stage series of live concerts More Coffee Day expands retail biz More Megabowl opens centre in Hyderabad More Wharfedale's new high-end speakers More Tata Tea vending machines More `Discreet' effort to ramp up market -- Plans new animation software products More Source: www.blonnet.com Ice-cream war: Amul vs Mother Dairy More Source: The Economic Times Chinese PC makers set for entry More Haier set to unleash ultra-cheap colour TVs More Pepsi takes a fancy to Internet More Coke ropes in ally to hawk Sunfill More Menezes Cosmetics eyes Korean skincare brand More AC majors hope for an intense summer More Post card space to be used for advertising More Ice cream majors focus on per capita consumption More Cafe Coffee Day contemporises image, to spend Rs 100 crore on expansion More Amway moves down the value chain More The media as a brand More Source: www.business-standard.com BPL Mobile: Clarity in communication More Source: www.agencyfaqs.com “The empires of future are the empires of the mind”, Winston Churchill’s famous quote serves as the background of Business Today’s launch of The New Visions special issue More Source: www.exchange4media.com Seagram Plans Mega Promo For Chivas Regal More US Pizza Tops Up One-Day Counters To Spur Sales More Source: The Financial Expresss
In an effort to consolidate its advertising efforts across Latin America, AOL has put its regional account into J. Walter Thompson Co..... More Andersen hires Publicis shop to run post-Enron campaign linked to KPMG merger Auditing giant Andersen International has hired Publicis Consultants, Paris to run a global communications strategy aimed at...... More Dentsu issues profit
warning The new pan-European ad campaign for the Alfa Romeo 156 aims the luxury vehicle at a new market category: active women. More Source:www.adageglobal.com JWT, Baileys Set for Network Debut Walter Thompson is creating TV spots for Diageo's Baileys Irish Cream, in anticipation that the liqueur will become the first spirits brand to advertise on national network TV, sources said..... More Source:www.adweek.com New AmEx Push Rewards The Good Life American Express has launched a new broad-based ad campaign focusing on .... More Kraft Says Nabisco Merger Will Cost 7,500 Jobs Kraft Foods said it plans to eliminate a total of 7,500 jobs as a result of merging Nabisco into its operations. Kraft purchased Nabisco for nearly $19 billion in 2000.....More Source:www.brandweek.com How To Get Ahead In Advertising On the face of it, WPP Group (LSE: WPP), has a lot of Rule Shaking qualities. It's a world leader in 'communications services' and that's an area that adds a lot of value...More Source:The motley fool US ad market 'turning up', stronger gains seen by Q3 - UBS Warburg The US advertising market is "turning up" and the industry is now expected to begin improving .....More Source:The Ananova Time Warner Cable teams up with nCube for VOD No. 2 U.S. cable operator Time Warner Cable plans to use nCube's technology to provide video-on-demand (VOD) services to seven new markets, according to the privately held software maker......More Source: Interactive news AOL Time Warner Projects 1st-Quarter Goodwill Charge of $54 Billion AOL Time Warner Inc. (AOL, news, msgs) said the first-quarter charge related to America Online Inc.'s 2000 acquisition of Time Warner Inc. will be $54 billion, reflecting overall market declines since ..... More Source:www.Quicken.com ABC is upfront about entertainment There's a lot riding on the 2002-03 season for ABC, and the Alphabet Network is going to be very upfront about that at its upfront presentation to ad buyers and odds makers in May at the Disney-owned Amsterdam Theatre on New York's 42nd Street...More Source:www.emonline.com |
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