|
 Lagaan
may have lost to No Man's Land at the 75th Academy
Awards, but Star Movies certainly reaped the benefits of
the frenzy that accompanied the nomination.
The
nomination of an Indian film, a rare event in itself, ensured
high ratings for the telecast of the Oscars ceremony, for
which the channel secured telecast rights earlier this year.
Average Indian viewers, who would normally not have bothered
to tune in to the Oscars on a manic Monday morning, switched
on with their own prayer while waiting for the Best Foreign
Film category to be announced. Although the cameras did
not train on the film's producer Aamir Khan (attired in
an Anand Jon or a Shahab Durazi outfit, finally?) or director
Ashutosh Gowariker, viewers got a glimpse of the latter
when No Man's Land director Danis Tanovic got up
to receive the award.
Khan was gracious enough to tell his team that Lagaan
lost out to an equally good, if not better film.
So,
even as India consoles itself with the fact that it could
at least make it to the nomination stage, Star Movies is
one beneficiary that raked in the rewards, with or without
an Oscar for India. The ratings should tell.
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