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| .7 21 March 2002 | Volume: 2 | Issue : 18 |
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No DTH in sight: Chandra Zee Group chairman Subhash Chandra today dismissed industry speculation that the government was about to ease the restrictions on DTH broadcast in India. More Lux Asianet Film Awards packs in the viewers Though the sheen around film award shows seems to be waning a bit, it still is a safe shot as far as getting in the viewers is concerned and for Malayalam regional language channel Asianet, the tale was no different. More Nickelodeon bags six Emmy nominations Children's channel Nickelodeon may suffer from a lack of visibility in India but abroad its shows are growing in popularity... More Swaraj says list of tarnished Prasar Bharati officials ready I&B minister Sushma Swaraj has informed Parliament that her ministry has prepared a list of tainted officials in conjunction with the Central Bureau of Investigation (CBI). More Media, Advertising & Marketing Watch Blockbuster, Coca-Cola announce global marketing alliance Video-rental chain Blockbuster and Coca-Cola have announced a multi-million dollar, five-year global marketing and product alliance. More TAM Top 10 Programmes ( 3 March - 9 March 2002) Doordarshan's Top 10 Top 10 All TV Homes Top 10 in Cable & Satellite Homes TAM Top 100 Programmes on different channels ( 3 March - 9March 2002) Sony Gemini TV DD Sports Sun TV Star Plus Eenadu TV Source: www. indiantelevision.com Other Headlines Consumer durables lean on financing More Britannia’s plan on dairy import curdled More ITC to enter crowded packed flour biz More CavinKare to take on HLL in soaps More Philips pinning hopes on World Cup Soccer More MUL to export 16,000 Altos to Europe More Philips to produce 6m CTVs this year More Ford hikes prices of select Ikons More Clients ditch Bharti, say hello to Command More Source: The Economic Times O&M, Burnett and Saatchi are Indian stars at AP AdFest More Sony does it gradually More Source: www.agencyfaqs.com Freeing The Idiot Box From The Cable-wallah’s Tyranny More Indya Downsizes, Ceases To Be A Horizontal More EMI Group Axes 1,800 Jobs, Slashes Dividend More Hertz To Expand Its Presence, Focus On Corporates More Thomson Embarks On New Multi-pronged Marketing Strategy More Voltas Launches New AC Range For Summer More A Career In Retail Management? More Source: Financial Express Daewoo gears up for launches More Net4India applies for ILD licence More Minority workers sue GM for $7.4 bn More Source: The Times of India Spectranet in stake talks with Hinduja More Ad firms offer marketing consultancy More Morepen set to acquire cough and cold brand More Philips may discontinue making B&W sets More Source: Business Standard Voltas plans to make ACs on contract for other brands More UB Export pint pricing has traders fuming More Amtrex banks on cool logic to push sales More Sports footwear from Sprandi More Eveready unveils re-chargeable torch More Tea Day from Amalgamated Holdings More `Cross-connection' at DoT More Pact signed for India's first private satellite More Dr Morepen scouting for more brand buys More Philips kicks off soccer promos More Timex signs Harsha Bhogle More News channels attract more eyeballs More Samsung adds 2 more bases to make CTVs More Rupa intends to get formal More Move for sign-boards in Kannada More Source:The Hindu Business Line
Labatt's customized photo-label beer pulls in sales Barely 12 hours after launching its newest product, and without the benefit of advertising, Labatt Breweries of Canada had dozens of orders. More Brazil takes a bow as Pepsi chooses global World Cup ad A commercial by Brazilian agency AlmapBBDO, Sao Paulo, has been chosen to promote Pepsi Inc. across the globe throughout the soccer World Cup, hosted by Japan and Korea. More Club Med reigns in spending on non-core activities French tourism giant Club Med has retreated from a diversification strategy launched during 2001 that aimed to counter-balance sagging revenues from its vacation villages with stronger sales of products and services linked to its famous brand. More Cathay expands CNN relationship online Cathay Pacific Airways has expanded its longstanding advertising relationship with AOL Time Warner's CNN International news network with the current campaign promoting the airline's new business class service. More Hallmark Channel backs aggressive marketing strategy in India Crown Media International is spending $1 million on its marketing activities this year as part of an aggressive marketing and sales strategy for its Hallmark Channel here. More Source: adageglobal.com NBC Drops Hard-Liquor Ads NBC is backing down on its plan to become the first TV network to run hard-liquor advertising, just weeks before the ads were slated to begin. More Lowe Staffers Leave For D'arcy and Heineken Account managers and executives from Interpublic Group of Cos.' Lowe, New York, left the agency to join Bcom3 Group's D'Arcy Masius Benton & Bowles, New York, and rejoin old business. More Source:www.adage.com Cindy Back for Pepsi Cindy Crawford returns to endorsing a Pepsi product, but this time for Diet Pepsi which kicks off a new campaign during Sunday's Oscar telecast on ABC, the client said. More Source:www.adweek.com Ad Campaign Brings Gatorade Back Home Gatorade has gone back to its roots as part of an upcoming marketing push -- the University of Florida at Gainesville - where the drink was developed in the mid-1960s. More Source:www.brandweek.com TV advertising rise predicted Total television advertising revenue looks set to rise in May for the first time in 16 months, providing the first signs of a long-awaited recovery in the beleaguered broadcasting industry. More Source: Media Guardian Capital advertising revenue falls 5% Capital Radio, the home of Chris Tarrant, has warned that the advertising market will remain depressed for the rest of the year. More Source:Guardian Unlimited Andersen fights back with ad The partners and staff at Andersen's U.S. operation are going it alone with an aggressive new publicity campaign as they struggle to prevent the accounting business from disintegrating. More Source:www.chicagobusiness.com Top Management Shifted at Bates The Cordiant Communications Group (news/quote) said yesterday that it had reorganized top management at its lead agency, Bates Worldwide in New York. More Source:New York Times |
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