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Though
the sheen around film award shows seems to be waning a bit,
it still is a safe shot as far as getting in the viewers
is concerned. For Malayalam regional language channel Asianet
the tale was no different.
The Lux Asianet Film Awards telecast on Sunday 3 March was
the most watched show among Malayalam audiences, except
for Asianet's superhit soap Sthree that is.
According
to the data available, the highest ratings were for Friday's
episode of Sthree (18.09 TVRs), followed by Thursday's episode
of Sthree (17.22 TVRs). The Lux Asianet Film Awards came
in at number 3 with 14.37 TVRs.
The
Asianet release quotes market research agency ORG Marg's
Intam data for the period 25 February - 3 March. The target
group is for all C&S audiences and sampled a 529,000 strong
audience.
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