.7 20 March 2002 Volume: 2 Issue : 17  




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Todays Newsbreakers India
Media, Advertising & Marketing Watch
Leo Burnett bags Bronze at Asia Pacific ad fest

Leo Burnett India's "Fishbowl" print ad for Bajaj Fans has won bronze at the Asia Pacific Advertising Festival (AP AdFest) 2002, held last week in Thailand.
More

Cartoon Network does a little number around 'Lagaan'

There is no doubt that Aamir Khan's Lagaan is the flavour of the season, especially more so as Oscar night draws near. More

Headlines
BBC readies new lot of India-based shows

Constantly keep refurbishing formats as well as shows. That is the philosophy Narendra Morar, commissioning editor, BBC World, believes works today.
More


No request for TV regulatory body: Swaraj
I&B Minister Sushma Swaraj yesterday gave further indication in Parliament that the government was close to mandating on conditional access systems (CAS) as a way to resolve the ongoing dispute between the cable industry and broadcasters. More

INTAM Top 10 Programmes ( 4 March - 10March 2002)
Top 10 programmes on Sony
Top 10 programmes on Zee TV
Top 10 programmes on Star Plus
Top 10 programmes on DD2
Top 10 programmes on DD1


INTAM Top 10 Programmes in Calcutta ( 4 March - 10March 2002)

Top 10 programmes across All Individuals
Top 10 programmes across All C&S
Top 10 programmes across C&S on Star Plus
Top 10 programmes across All Individuals on DD7 (Bengali)
Top 10 programmes across All Individuals on DD2
Top 10 programmes across All Individuals on DD1


INTAM Top 100 Programmes on different channels ( 4 March - 10March 2002)
Star Plus
Sony
DD Sports
Sun TV
DD1
Zee TV
Gemini
DD2
KTV
Eenadu TV


Tube Talk

BBC World creates a 'Virtual World' for technology fans
CN
BBC World has announced the launch of a new three part series of programmes called Virtual World. More


TV Technology Update
Scientific-Atlanta to aid Charter in interactive TV rollout

Charter Communications has selected Scientific-Atlanta's service arm, SciCare Broadband Services, to aid in the cable operator's network readiness plans for 27 of its cable sites. More

Source: www. indiantelevision.com

Other Headlines
Why don’t the Lions of Cannes roar in India? More
Fight ho to aisi More
The brand played on More
Abby khushi, abby gham More

World of mouth More

BEst/BEkaar More
Small talk More

Brindavan Beverages keen on Coke stake More
Amul’s wooing kids with choco milk More
SAB to uncork Castle Lager in Mumbai
More
Hero Honda, Bajaj margins rise; TVS, Kinetic fall More
Whirlpool waits for right signal from housewives More
Source: The Economic Times

Television war enters new phase More
Thomson overhauls strategy; allocates Rs 20 crore to reestablish brand presence More
Source: www.agencyfaqs.com

Being In Touch Gets Cheaper More
India To Be Among Dell’s Top Mkts, But Not A Manufacturing Hub More
Net2Phone May Partner CalTiger For Internet Telephony Project More
Net4India To Commence ILD Services From June More
Tata Tea Focuses On Outsourcing, Hires Accenture For SCM Revamp More
Globsyn To Set Up Brand Management Centre For Consultancy More
Macmillan Reads E-books In Not So Distant Future More
AXN To Embark On A High-pitched Promotion More
Source: Financial Express

New Oscar may be curse for animation More
Hewlett disputes Compaq merger vote More
Source: The Times of India

Cellphones cheaper by 8-10% More
Tata Tea concocts fresh thrust for Tetley brand More
VSNL pens strict norms for traffic carriers More
Source: Business Standard

Here's a surprise: Pay sites are paying off! More
Bharti picks up Telia stake for $60 m More
Brindavan open to picking up stake in Coca-Cola More
Business Ethics award for N. Ram, Editor of Business Line, Frontline and The Sportstar More
Lawrence & Mayo Opticals eyes DM to push sales
More
Dabur to extend Hajmola candy with new variants
More
Tata Tea's `Agni Sholay' targets low-end market
More
D-Link gains as orders flow in
More
Source:The Hindu Business Line
Thought
for the day
Advertising is "[a] ten billion dollar a year misunderstanding with the public."
-
Chester L. Posey, Senior VP & Creative Director, McCann Erickson
Other Newslinx International

How To Get Ahead In Advertising
On the face of it, WPP Group has a lot of Rule Shaking qualities. It's a world leader in 'communications services'... More
Source: Motley Fool UK

Hungexpo, MFB set up joint ad agency
Hungexpo Rt, Szerencsekáték Rt and the Hungarian Development Bank Rt (MFB) have jointly launched advertising agency Hungexpo Advertisement Rt with registered capital of Ft 100 million. More

Source: Budapest Business Journal

US ad market 'turning up', stronger gains seen by Q3 - UBS Warburg
UBS Walburg analysts said "a careful study of advertising categories confirms that US advertising spending is increasing" and "the worst is over". More
Source:Ananova


Ms. Magazine Plans to Accept Advertising
Ms., the feminist magazine founded in 1971, will accept advertising for the first time in more than a decade under its new owners, the nonprofit Feminist Majority Foundation. More
Source: Los Angeles Times

Singapore launches "advertise to survive" campaign
Claiming to be the first nationwide initiative of its kind, the Institute of Advertising Singapore (IAS) has launched a mixed media campaign entitled "Advertise to Survive." More

Australian food marketer named global CEO of Bates Worldwide
Cordiant Communications Group (CCG) has appointed David Hearn, the CEO and managing director of Australia's top food brand manufacturer Goodman Fielder, to become chairman and CEO of Bates Worldwide. More

Renault revs up challenge to Fiat in Italy with new 'Scenic' ads
The latest Italian ad campaign for Renault's Scenic compact car is based on the idea that the vehicle is so fun to drive that owners will want take it everywhere. More

McDonald's introduces bagels to Germans' breakfast menus
Targeting the estimated one fifth of Germans who breakfast outside the house, McDonald's Corp. is rolling out an extended breakfast menu across its 1,150 restaurants in Germany. More
Source:www.adageglobal.com

MADD Calls for Tighter Ad Rules
Anti drunk-driving group calls on Congress for tougher beer, wine guidelines. More


JWT, Baileys Set for Network Debut
Spots for liqueur brand will mark NBC's foray into spirits category. More

FCB Withdraws from Hyundai Review
Four remain in contest for $160 million account; decision should come next month. More

EchoStar's $60 Mil. Buying Biz in Limbo
Exit of two top marketing execs and sudden split with Carat has account in 'disarray'. More
Source:www.adweek.com


Compaq: HP Merger On
Issues Statement Saying Suitor Has the Votes. More


Kmart Seeks 10-Month Extension On Recovery Plan
Beleaguered retailer says disputes with creditors could hurt 2002 holiday sales. More

Source: www.brandweek.com

UK Ad Spending on the Rise
Online advertising spending in Britain grew by almost 30 percent in 2001, bucking the slowdown suffered by traditional media. More
Source: Wired News

Revlon stars in US TV show
An evil former beauty queen is to do battle with cosmetics giant Revlon in an innovative 'plot placement' TV advertising deal. More


Outsider lands top Bates job
Michael Bungey Cordiant Communications has ended its search for a global head for its Bates Worldwide advertising network, surprising observers by handing the role to an industry outsider. More


UKBetting gambles on interactive expansion
The online sports group is planning to launch telephone, mobile and TV betting services this year. More

Source: Media Guardian


 

 

 

 

 







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