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indiantelevision.com's Media, Advertising & Marketing Watch


Leo Burnett bags Bronze at Asia Pacific ad fest


(Posted on 19 March 2002 8:48 pm)

Leo Burnett India's "Fishbowl" print ad for Bajaj Fans has won bronze at the Asia Pacific Advertising Festival (AP AdFest) 2002, held last week in Thailand.

Another ad for Bajaj Midea Table Fans, the "Snake" TVC, was short-listed as a finalist, a company release says.

Said Arvind Sharma, MD, Leo Burnett India: "Like all other industries in India, the advertising industry must also catch up with the rest of the world. That's our benchmark. If someday we are to have truly global Indian brands then we must have world class communication backing up world class products."

"We are obviously delighted," added Himanshu Patil, General Manager, Publicity and Promotions, Bajaj Electricals. "I think the agency has done consistently good work on our Fans and this award is a recognition of the same."



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