HEINZ REPORTS 25% DROP IN 3RD QUARTER EARNINGS
H.J. Heinz Co., Pittsburgh, today reported a third-quarter earnings decline of 25%. More

BASKETBALL-PLAYING SEDANS KICK OFF NEW VOLVO PUSH
Volvo Cars of North America launched a new multimedia ad campaign on CBS today during the NCAA college basketball tournament. More
Source: www.adage.com

Nizan Guanaes announces job cuts at DM9DDB
Nizan Guanaes, who surprised the Brazilian ad market on March 13 with the announcement that he was returning to the agency he founded, has wasted no time in ushering in changes. More

Mercedes-Benz to break campaign for new E class
March 16 marks the day when DaimlerChrysler rolls out its relaunched Mercedes-Benz E class on the German market. The launch is supported by an advertising campaign created by Springer & Jacoby, the lead international agency. The new E class will be on sale in most European markets in March. More

Belgium's brake on go-faster car advertising puts EU on alert
Auto marketers and EU marketing industry groups are closely eyeing the regional implications of Belgium's recent decision to put a brake on go-faster car advertising. More

Infamous Mexican masked wrestler 'The Saint' to front Coca-Cola ads
Coca-Cola Co. has recruited one of Mexico's most revered idols, the masked wrestler known as "El Santo" or the Saint, for its latest commercial through McCann-Erickson Worldwide. More

MTV Indonesia to launch in May
MTV Networks Asia is allying with the company Global TV and its parent Bimantara Citra to launch the new 24-hour MTV Indonesia channel, to be aired from May 2002. More
Source: www.adageglobal.com

Maytag Eyes Media Review
Appliance manufacturer Maytag Corp. is preparing to review its estimated $120-million media buying business, sources said. More

IDT Corp. Forms IDT Media
IDT Corp., the Newark, NJ-based telecommunications company, has changed the name of its Ventures division to IDT Media and named former president and COO of WPP Group's The Media Edge, Mitch Burg, CEO of the renamed subsidiary. More

Lord Group Wins HIP
The Lord Group has been tapped by HIP Health Plan of New York's for a branding assignment, the agency confirmed. The New York shop bested 3 or 4 undisclosed contenders to take the business. Spending was undisclosed but sources estimated it at $10 million. Ads are expected to break this summer. More
Source: www.adweek.com

Supermarkets Battle For Bay Area Brick-and-Click Consumers
The battle for supermarket supremacy in the San Francisco Bay Area between Safeway and Albertson's is heating up in both brick and click turf. This week, Safeway officially launched its e-shopping Web site there, while Albertsons.com will launch next week, both trying to claim Web turf formerly -- and ultimately unsuccessfully -- occupied by Webvan and Peapod. More

Marriott Makes Room For March Madness
Marriott International will launch a national ad campaign Thursday night during the NCAA college basketball tournament on CBS featuring coaches Mike Ditka, Jon Gruden, Lou Holtz and Phil Jackson. More

Wal-Mart Takes Hold In Japan
Retail giant Wal-Mart announced Thursday that it has purchased 6.1% of Seiyu, one of Japan's top retailers, for $46 million. As part of the agreement, Wal-Mart has the option to buy a third of Seiyu stock by the end of 2002, half of Seiyu stock by 2005 and two-thirds by December 2007. More
Source: www.brandweek.com

Hallmark Goes to the Movies
Hallmark Channel U.S. is joining the ranks of cable networks that are going to the movies. More
Source: www.mediaweek.com

Mail group sees no bounce in advertising sales in 2002
The newspaper publisher Daily Mail and General Trust warned yesterday that it did not expect any upturn in the advertising market this year although circulation was holding up well. More

AOL Time Warner chief optimistic over advertising
AOL Time Warner's chief executive says the downturn in the global advertising industry appears to be easing. More

Daily Mail says display advertising is improving
The Daily Mail and General Trust says there are signs the advertising slump may be coming to an end. More

Advertisers Clamour to Sponsor Reality Shows
SA VIEWERS' enthusiasm for Big Brother was matched by the enthusiasm of advertisers, who clamoured to be a part of the show and turned it into the marketing phenomenon of the year. More

Mail group sees no bounce in advertising sales in 2002
The newspaper publisher Daily Mail and General Trust warned yesterday that it did not expect any upturn in the advertising market this year although circulation was holding up well. More
Source: www.worldmediabuyer.com

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