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Don't
fiddle too much with a formula that works. Star India and
UTV keep these parameters top of the mind in the making
of Bhabhi, a daily afternoon soap set to launch on
Monday, 18 March.
Bhabhi (brother's wife), a half hour family drama,
replaces Sanskruti, which has completed it's year-long run,
in the 1:30 pm slot and continues in the tradition of the
the great Indian soap. The USP of this particular serial
appears to be that there are no scheming in-laws plotting
each other's downfall. The twists and turns in the plot
are provided by happenstance.
Bhabhi lead actress Neha Mehta
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With the launch of Bhabhi, both the main afternoon
soaps on Star Plus are UTV productions. And if the serial
brings in anywhere close to the kind of ratings that UTV's
other offering Shagun delivers, then all concerned with
the project will have more than enough reason to smile.
The
serial, which has been mainly shot on sets in Mumbai's Gemini
Studios as well as some outdoor locations, is sceduled to
run for a year, UTV creative director Neeraj Naik says.
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