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| .7 14 March 2002 | Volume: 2 | Issue : 13 |
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Canal Plus & News Corp's NDS fight over conditional access hacking French pay-TV major and technology supplier Canal Plus and the News Corp owned subscription and conditional access hotshot NDS are locked in an eyeball-to-eyeball confrontation. The former is taking the latter to court and is likely to claim damages running into a billion dollars. More Hallmark aims to expand reach, outlines marketing strategy Consolidate distribution, increase reach and brand visibility through aggressive marketing. That is the target that general entertainment English channel Hallmark has set for itself in India this calendar year. More Advertising & Marketing HTA beats seven agencies to bag HPCL accounts Hindustan Thompson Associates (HTA) India's largest advertising agency, has won Hindustan Petroleum Corporation Limited's (HPCL) advertising accounts of Retail, LPG and Lubricants' Strategic Business Units (SBUs) in a competitive pitch. More Special Report Chandra's New Growth Recipe When you are pushed back to the ropes, you should pull up your defences, pause momentarily before you launch into a counter against your opponent. That's the piece of advice many a boxing coach may have given their pupils. More INTAM Top 10 Programmes on different Channels (25 Feb - 3 March 2002) Top 10 programmes on DD1 Top 10 programmes on DD2 Top 10 programmes on Star plus Top 10 programmes on Zee TV Top 10 programmes on Sony INTAM Top 10 Programmes in Karnataka (25 Feb - 3 March 2002) Top 10 programmes across All Individuals Top 10 programmes across All C&S Top 10 programmes across All Individuals on DD9 (Kannada) Top 10 programmes across All Individuals on DD1 Top 10 programmes across All Individuals on Udaya TV TAM Top 10 Programmes (24 Feb - 2 March 2002) Doordarshan's Top 10 Top 10 All TV Homes Top 10 in Cable & Satellite Homes TAM Top 100 Programmes (24 Feb - 2 March 2002) Star Plus Sony Gemini TV Sun TV DD Sports Source: www. indiantelevision.com Other Headlines Pepsi to stir up tangy lemon with zingy cola More Daewoo driven out of financiers list More Reckitt Benckiser eyes 49% in India arm More Defaulting advertisers may be blacked out on TV More 100% film FDI to check tainted money More Yum’s the name for US restaurant giant More Source: The Economic Times Parle G largest selling biscuit brand in world More Reckitt open offer for Indian arm at Rs 250/ share More FIs to sell stake in Modi Rubber More Publicis CEO puts in papers More HLL to reset ice-cream business More Oxemberg set to tap north India markets More Source:Business Standard Coca-Cola to reposition Maaza More AIR to expand its services to Europe via WorldSpace More Source:Financial Express Indian Terrain plans splash in Gulf markets More `Niche publications offer value to advertisers' More Shaw Wallace serves basmati with whisky More Acer turns heat on notebooks; to expand market More Rado outlet in Mumbai More Beauty secrets from Emami More Source:Business Line
Tricon Global Restaurants, parent company of KFC, Taco Bell and Pizza Hut, is buying the parent company of Long John Silver's seafood restaurants and the A&W root beer chain for $320 million. More ANTHRAX SCARE FADES FOR DIRECT MAILERS TAlthough it spread through the mails to ultimately infect eleven and kill five, the anthrax terror attack of late September has not had a lasting impact on the direct mail business.More RETURN TO A NEW NORMAL: CONSUMERS SIX MONTHS LATER Even though their world changed six months ago today, American consumers largely haven't. More THE RETURN OF NIZAN GUANAES Legendary Brazilian adman Nizan Guanaes, who was about to start his own agency again, has been lured back to DDB Worldwide, the Omnicom Group network that bought his Sao Paulo hotshop DM9. More GAP TAPS NY START-UP
FOR ACCOUNT WORK ING Group's ING Direct, Bloomington, Del., has awarded its creative account to Bartle Bogle Hegarty, New York, the agency said. More OPTIMEDIA NAMES VETERAN AD EXEC DREXLER CEO Publicis Groupe's Optimedia USA today named Mike Drexler as CEO, ending a monthlong search to fill the post. More GREY REPORTS LOSSES FOR 2001, 4TH QUARTER Grey Global Group reported a net loss of $24.4 million for 2001 and $28.6 million for the fourth quarter, compared with net income after charges of $19.4 million and $3.4 million, respectively, during the same periods in 2000. More TRONE ADVERTISING PRESIDENT STEPS DOWN Natalie Perkins, president of Trone Advertising, Greensboro, N.C., has resigned. More Source: www.adage.com Nizan Guanaes, founder of Brazil's DM9DDB, returns Almost two years after leaving the agency he founded to become a dot-com entrepreneur, Nizan Guanaes is returning to DM9DDB Publicidade, one of Brazil's top three agencies. More McDonald's launches book to defend its poor image in France McDonald's Corp., which sells a million meals a day in France yet remains one of the country's most hated brands, has decided to set the record straight with a new book set to hit store shelves in mid-March. More Unilever draws up first global sponsorship guidelines Unilever is setting out its first global guidelines on sponsorship best practice in an effort to achieve "the same level of consumer insight, creativity and strategic rigor" currently applied to the development of ads. More Pirelli tires cause trouble at sea in new ads Like a scene from a Hollywood blockbuster, the latest campaign for Italian tire maker Pirelli features an angry sea and a boat tossed back and forth under dark skies. But in this 30-second spot, the turbulence comes from an unlikely culprit: Pirelli's famous racing tires. More Microsoft's Xbox urges Europeans to 'Play More' 'Play more' is the theme of the pan-European campaign for Microsoft's future-generation video game by Bartle Bogle Hegarty that rolls out on March 14 in what the company has touted as "the largest console launch ever." More Budweiser to sponsor legendary Argentine soccer team Anheuser-Busch's Budweiser, the world's best-selling beer, has signed a two-year sponsorship deal with Argentine soccer club River Plate, beating out about half a dozen companies. More Source: www.adageglobal.com Gap Assigns Creative Duties to NY Startup Gap has awarded creative duties on its adult, kids and baby brands to a startup agency in New York that will be called Laird + Partners, the client confirmed. More Drexler Named Optimedia CEO Media veteran Mike Drexler has been named the new chief executive of Publicis Groupe's second media network Optimedia USA, effective April 1. He succeeds Gene DeWitt, who announced he was leaving his position as chairman-CEO in January to become president of the Syndicated Network Television Association. More BBH Lands ING Direct After Review Bartle Bogle Hegarty has won creative duties on ING Direct, the online and telephone banking unit of financial services company ING Group, the client confirmed. More Source: www.adweek.com Goodyear Revs Engine Belts Goodyear today launched a campaign for engine belts, linking them to Nascar race teams. In the spots, dubbed "True Lies," teams for Nascar drivers Dale Earnhardt Jr., Jeff Gordon, Bobby Labonte and Sterling Marlin fib about how they boost performance. Some of the "Lies" include lowering the floorboard to make the accelerator go further, sticking peanut butter to cylinder walls and talking to the engine. More Sony Pays for Phony Critic Sony Pictures Entertainment will pay the state of Connecticut $326,000 for using fake film reviews attributed to a small Connecticut newspaper. More Source: www.brandweek.com Outdoor Ended 2001 With $5.2 Billion The outdoor industry ended 2001 with advertising revenue virtually flat at $5.2 billion, according to figures released today by the Outdoor Advertising Association. Compared to total advertising spending, which CMR estimated dipped 9.8 percent last year, outdoor advertising was down only 0.8 percent. More Jack Feuer and David Kaplan Media veteran Mike Drexler has been named the new chief executive of Publicis Groupe's second media network, Optimedia USA, effective April 1. He succeeds Gene DeWitt, who announced he was leaving his position as chairman-CEO in January to become president of the Syndicated Network Television Association. More Source: www.mediaweek.com |
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