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| 21 June 2002 | Volume: 2 | Issue : 82 |
Mudra gives keyhole view of its brand building strategy After establishing a series of firsts and managing an entry into the Limca Book of Records, ad agency Mudra has scored another first - a book of nine case studies of brands it has helped develop over the years. More DoubleClick launches measurement, analysis tool for online traders DoubleClick, a provider of marketing tools for advertisers, direct marketers and web publishers, has launched SiteAdvance - a hosted website measurement and analysis solution designed for online merchants. More Brits turned off by TV ads, says survey This is some bad news for television channels and advertisers wanting to break into the UK market... More Headlines CNN warms to India-specific news channel? CNN International is reported to be seriously looking at launching an India-specific channel in the not-too distant future. More BBC, ESPN win at Webbys 2002 The Webby Awards - run by the The International Academy of Digital Arts & Sciences - are the pinnacle of recognition that Internet sites receive from the industry for excellence in the online realm... More CNBC's Managing India Brainstorm IV to focus on new economic growth drivers Business channel CNBC India in association with Sun Microsystems and Wipro Infotech today announced Managing India Brainstorm IV (MIB IV). More Formula One to carry on without hiccups on Star Sports Speculation that the broadcast of Formula 1 racing in Asia on Star Sports was in question can now be laid to rest with the sportscaster's assurance that coverage will continue till the end of the season. More 'Ek Mahal Ho Sapano Ka' crosses 900-episode mark Ek Mahal Ho Sapano Ka, the precursor to the tide of saas-bahu sagas that swept Indian television in the last two years, has just crossed the 900 episode milestone on Sony. More Media bigwigs to share notes at Promax's global conference in LA The LA Convention Center will be the playground of the global television industry's best known names , for four days from 26 June. More Liberate, ESPN get together for enhanced programming in US Liberate Technologies and sportscaster ESPN have got together to deliver enhanced programming on the Liberate TV Platform Compact software. More Media Stock Watch Zee lone loser among media stocks at the markets... More Source: www. indiantelevision.com Other Headlines Times Music, global labels tie up More Hero group may bid for Delhi hotels More Pfizer sues Dr Reddy's on Norvasc More Colgate Palmolive Q4 net up 11.91% More McKinsey to explore healthcare growth areas More Bisleri production under scrutiny More Boston ties up with software cos More Cellphones damage brain cells: study More VeriSign ordered to halt marketing campaign More India's 'Spice Girls' out to shake subcontinent More UK retailers net winners as fans turn patriotic More Source: The Economic Times CNN likely to launch Indian news channel More UTI hires Rediffusion to redesign logo More M&M unveils Scorpio, price set low More Source: Business Standard HTA Bombay on high, bags three new accounts More Amazon global chief to head Vodafone UK More Source: www.briefonline.com Study: Mobile phones alter human cells More Source: www.yahoo.com WorldSpace sees no threat from FM radio More Mirinda concert in Chennai More Jyothika brand ambassador of Lux Jasmine shampoo More Pfizer sues Dr Reddy's on hypertension drug More VLCC ties up with Danone More Hero Mindmine to set up ITES training centres More Grim market, but Colgate manages a smile More Philips launches `Fisio' range of cell-phones More Source: The Hindu Business Line Philips India Rolls Out Range Of Handsets More Flavour Of Competition: Branded Salt Majors Turn On The Heat More Lotus To Relaunch Chocolate Varieties More HLL To Focus On Rural Markets To Promote Vim More Flat CTVs: Philips Eyes Rising Sales Share More M&M Takes To Competitive Pricing For Scorpio More Mercedes C-class Sales Touch 1,000-Mark More Source: Financial Express Philips launches Fisio cellphones; print campaign breaks today More Punjabi channels want to be different too More Source: www.agencyfaqs.com Value pick: Tata Tea More Source: www.moneycontrol.com Colgate fails to bite gains despite eye-pleasing results More Source: www.capitalmarket.com Samsung draws Rs 10 cr rural IT plan More Cisco launches IP phones in India More Airtel to be available in 15 circles by mid-July More Source: The Hindu Times Music goes international More Clolour televison sales up by 50% More M&M’s Scorpio hits the roads More Right Spirit More Source: The Times of India
Tobacco advertising on TV to end in Mexico More England soccer captain Beckham stars in Asian anti-smoking ads More Advertisers score badly in World Cup More Schweppes hands 180 euro task for Dr Pepper More Mattel opens Barbie boutiques in Venezuela More Source: www.adageglobal.com Taco Bell Doubles Mtv Upfront Spendings More Wsj Still Struggling With Ad Revenue More Pepsi-Cola Names Chief Marketing Exec More Pepsi Bottlers Drop 7 Up More Outdoor Ad Group To Craft New Ratings System More Chrysler Reorganizes Brand Marketing System More Source: www.adage.com Four More Class Action Suits Filed Against Omnicom More Cannes Update: Top Grand Prix Contenders Emerge More Chrysler Briefs Agency on Reorganization More American Legacy Foundation Hires New Marketing Chief More Cannes Update: Sexy Saatchi & Saatchi Ads Take Press Grand Prix More LoJack Unveils New Campaign More Source: www.adweek.com PBG Ousts 7 Up; PCNA Builds Up Team More Heinz Ketchup Goes Organic More Jim Beam Connecting With Hispanic Consumers More Source: www.brandweek.com Fisher quits COI Communications More Source: www.mediaguardian.co.uk |
 
 
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