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It
all seems to be happening on the news channel front. The
latest on this is that global news channel CNN International,
whose parent company is AOL Time Warner, is reported to
be seriously looking at launching an India-specific channel
in the not-too distant future.
This was revealed to indiantelevision.com this evening by
a senior executive of CNN Asia Pacific. The channel executive
said CNN may either go solo or in partnership.
CNN has in the recent past reportedly been in talks with
the Prannoy Roy-led NDTV to start an Indian service, but
apparently the two have decided not tie the nuptial knot
and have decided to go their own ways. NDTV is currently
going through its own pending divorce pangs with Star India,
which has decided to set up its own infrastructure and news
channel under Ravina Raj Kohli.
CNN had earlier been in serious talks with the leading Indian
news network, the Living Media-run Aaj Tak. Industry sources
say CNN and Aaj Tak had wooed each other for a while, and
a pre-nuptial agreement had almost been signed, but differences
on certain issues resulted in the arrangement falling flat.
With the two potential matches not turning out right and
the woes of its own parent AOL Time Warner globally, the
news was that CNN had put its India news channel marriage
and conception plans on hold. But now with the CNN Asia
Pacific exec saying that the US news network is still hungering
after an India foray, the action in the news business is
likely to hot up further.
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