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| 19 July 2002 | Volume: 2 | Issue : 100 |
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Star launches innovative promo campaign for 'Vandana' More effective than hoardings, more direct than radio and higher recall than print ads. When it comes to innovative promotions of new serials, Star can often take the cake. More Cartoon Network launches Power Zone Contest MUMBAI: It's all about connecting to your audience. Towards that end, leading kids channel Cartoon Network has launched a promotion around its popular Power Zone franchise. More
Headlines Zee Telefilms shows an improved bottomline in Q1 2002 MUMBAI:Higher subscription revenues and a tight control on costs enabled Indian media major Zee Telefilms Ltd (ZTL) to notch up a better better bottomline in Q1 2002-2003 as compared to Q1 2001-2002. Net profit is up 31 per cent to Rs 476.7 million (Rs 363 million in the corresponding previous financial quarter). Things are not that rosy on the turnover front with total revenues rising a minuscule 6.5 per cent to Rs 2488 million (Rs 2335 million) . More DD News plan dumped after Swaraj says no NEW DELHI: The much-touted revival of Doordarshan's News channel has finally been put on the backburner. More Malayalam channel Asianet goes digital MUMBAI: Asianet, the leading Malayalam language channel, has gone digital from this week in an effort to stay ahead of the competition. More AirTV's global S-Band satellite network will deliver BBC World to airlines MUMBAI: BBC World, the BBC's 24-hour international news and information channel, will soon be available to audiences on the move though the AirTV global satellite network, which will deliver television broadcasts to airlines flying major global routes. More Conditional access system update Delhi cable TV operators plan TV blackout as protest against CAS delays NEW DELHI: The Delhi Cable Operators United Front - a newly created body consisting of MSOs, franchisees, and independents based in the Capital- has decided to black out all channels for an hour daily starting 20 July in protest against the delay in the passing of the CAS amendment. More Consumer body to protest against CAS delay even as Bill awaits Upper House nod for referral to committee NEW DELHI: Even as the government has more or less decided to refer the conditional access issue (CAS) to a parliamentary committee in the face of stiff opposition coming from the Congress and the Left, a group of consumer activists has decided to stage a protest in the capital tomorrow, against the delay in passing of the legislation. More Media Stockwatch Media stocks mostly stable selective stocks shoot up More Source: www. indiantelevision.com
Other
Headlines Wipro takes
100% in GE Medical Systems More High prices could be a dampener for Marico More Car, CV, bike sales move to top gear in June More Bharti to launch mobile services in 3 new zones More Novartis' patent infringement case against DRL More Source: www.moneycontrol.com TBWA/Anthem adds two BPL Mobile circles; ups account billing to Rs 12 crore More Zenith Media’s Ad Forecast foresees growth for television and radio in India More Business Standard, Hindustan Times in an advertising tie-up More What’s in store for good old Reader’s Digest? More Source: www.agencyfaqs.com
Deloitte Consulting To Change Name More Mitsubishi Consolidates North American Units More Agencies Keep Eye On Pfizer-Pharmacia Acquisition More Tribune Reports Flat Revenue For Second Quarter More Source: www.adage.com Mahoney Joins Hill, Holliday More Lycos Shootout for Ogilvy & Mather and Hill, Holliday More Nestle Purina Pet Car Consolidates Accounts More Commericial Emmy Nominations Announced More Source: www.adweek.com US Airways Taking Midway Under Its Wing More Dodge Uncages Zoo Promo More Molson Mini Keg Party Coming To U.S. More Hispanic-American Buying Power Intensifies In Click And Brick More Source: www.brandweek.com Expensive Watching More Source:ABC News Cox, McCann in iTV Ad Deal More Source:www.internetnews.com Drug Research Institute welcomes moves to review alcohol advertising More Source:www.abc.net.au Internet as a medium of advertising More Source:www.koreapost.com |
 
 
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