31 Dec 2002 Volume: 4 Issue :7



















Todays Newsbreakers India
Special Report
TV Executives to work on new years eve
'Work hard, party hard' seems to be an adage applicable only to on screen talent on the telly
... More


Media Advertising & Marketing watch
HSBC to launch cricket-related promotional campaign
The Hongkong and Shanghai Banking Corporation (HSBC) is set to launch the print advertising campaign of its Cheer Indian cricket team-Get a badge contest from 1 January 2003. Lowe Lintas' event managment division Advent will be handling the on-ground promotions and event management... More


Second CNBC Autocar awards next month
Business and finance channel CNBC India will host the second edition of its Autocar Auto Awards in New Delhi on 14 January... More

Headlines
TV-18 seeks Govt guidance for CNBC local uplink
TV-18, the New Delhi-based 49 per cent JV partner in CNBC India, has sought govt permission to do a point-to-point uplink of the business news channel from India... More


Aaj Tak's new pay channel to launch mid-Feb
TV Today Network has announced that its new news channel will launch mid Feb 2003 to coincide with its own second anniversary... More


etc to revamp Kahani Kismat Ki in January
Music channel etc's plans for staying one step ahead of the competition are straightforward. Build further on core programming strengths through constant innovation... More


TV Ratings
TAM Top 10 Programmes (15- 21December 2002)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


TAM Top 100 Programmes on different Channels (15- 21 December 2002) Star Plus
Sun TV
Sony
Gemini TV


Tube Talk
Actors turned directors talk on Talking Movies
More

Source: www.indiantelevision.com
Other Headlines
Umbro to promote soccer through sponsorship
More
FCB-Ulka bags Rs 8-crore Honda Power business
More
Cell firms brace for another round of tariff cuts
More
Coca-Cola's tea drink perks up weary industry More
Amway to tone up healthcare brand in India
More

Global designs shape up winterwear market More
Two Towers' nears $400 mn globally
More
Source: The Economic Times


Akai To Go The Whole Hog In Consumer Durables Segment
More
Tracmail Initiates Training Effectiveness Programme
More
IFE India 2002 Nets Business Worth Rs 80 Crore
More
Celebrity Endorsements: It’s Bollywood All The Way
More
BSNL May Change Pulse Rate: Singh
More
Source: Financial Express

Ad Club-BL Quiz goes online
More
When `creative' came under pressure...
More
Regional brands keep FMCG giants on their toes
More
Jet Air starts e-delivery of tickets More
Propmart plans 26 property supermarkets
More
Tourism dept planning to tap diaspora for FDI
More
LG plans to invest $7 million in life science venture
More
Source: The Hindu Business Line


What went wrong with Cadbury’s marketing? More
Advertising’s great fall off the heap
More
Even the Gayatri Mantra is a trademark
More
Carrier’s 6 dealers join hands with Samsung
More
Source: Business Standard


STD to be cheaper for Reliance's WLL users
More
Shaw Wallace launches packaged drinking water
More
Source: www.moneycontrol.com

Mileage gets Linc Pens More
Source: www.agencyfaqs.com

Thought for the day

"The advertisers who believe in the selling power of jingles have never had to sell anything".
- David Ogilvy

Other Newslinx International
International Headlines
Frito-Lay Bags Leno, Little Richard For Chip Break More
Reebok Gets Animated Over Simpsons More
Domino's Wants People To Dash For Dots More
Wachovia Effort Banks On Name Change
More

Jordan Vs. Jordan In Gatorade Spot More

Source: www.brandweek.com


TEXT-Moody's sees pain ahead for ad-driven media More
Source: Reuters

Seven assures advertisers it will meet audience numbers More
Source: www.theage.com.au


The 20 most effective TV Ads of 2002
More
Source: www.adage.com


Malone Bows First Isuzu Work More
Source: www.adweek.com


Further Shuffling of Omnicom's Board More
Source: www.nytimes.com


Opera must learn to advertise its virtues More
Source: www.timesonline.co.uk


Advertisers, viewers: It's OK to be funny again More
Source: USA Today










Click here for the archives of our Daily newsletter
To subscribe to The Ad Linx Reporter or to get further information email us at:- (subscribe@indiantelevision.com) with subscribe Adlinx in the subject.To unsubscribe mail tounsubscribe@indiantelevision.comwith unsubscribe Adlinx in the subject. Contact us at Indian Television Dot Com Pvt Ltd, 126/127, Kartik Complex, Opp Laxmi Industrial Estate, New Link Road, Andheri (W) Mumbai-400 053.INDIA. Tel:91-22-6920675 /6920676/ 673 0659/673 0660 / 6730986 Fax: 91-22-673 0659

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ cross various websites, indiantelevision.com cannot guarantee their validity after a day of posting.

This copy can be re-distributed in any form - electronic or non-electronic or hard copy.
How are we doing? Send feedback to thomas@indiantelevision.com.

The Ad Linx Reporter is an Indian Television Dot Com publication.
© 2001-2005 All Rights Reserved

www.indiantelevision.com